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About the Role

The Manager, Lifecycle Marketing will lead the strategy, development, and optimization of lifecycle journeys to deepen engagement, strengthen retention, and drive acquisition across brand platforms. This role oversees strategy for brand email marketing, owned digital inventory, and push notifications.

Responsibilities

• Develop and lead the execution of the Brand email strategy, balancing digital and linear viewership goals with fan-centric experiences.
• Partner with the broader Growth Marketing team to ensure strategy cohesion across platforms and channels.
• Own the strategy and governance of owned digital video inventory across sites and apps, providing support across business initiatives.
• Lead measurement, optimization, and reporting for owned digital video inventory, evolving best practices.
• Partner with Analytics, Product, and Digital teams to build personalization and orchestration strategies.
• Brief creative partners to support the development of best-in-class creative, providing audience and performance insights.
• Establish clear success metrics and measurement frameworks, translating data into actionable insights.
• Lead a test-and-learn agenda to evolve segmentation, messaging, and personalization strategies.
• Serve as subject matter expert for the Global Marketing team.
• Stay ahead of lifecycle, CRM, and loyalty marketing trends, emerging technologies, and competitive best practices.
• Identify new ways to strengthen audience relationships and elevate performance.
• Contribute to the creation of a high-performing marketing team.

Requirements

• 3-5 years’ relevant experience in lifecycle marketing.
• Proven track record of building and scaling multi-channel lifecycle programs that deliver measurable audience and business impact.
• Deep expertise in segmentation, personalization, and experimentation methodologies.
• Strong communication skills and ability to translate data into compelling narratives.
• Proactive self-starter, comfortable moving projects forward independently.
• Test and learn mindset.
• Highly collaborative with both internal and external partners.
• AI fluency and prompting skills.
• Familiarity with Iterable, Hightouch, and/or similar enterprise CRM platforms is a plus.

Skills

• Lifecycle marketing
• Email marketing strategy
• Owned digital inventory management
• Push notifications
• Segmentation
• Personalization
• Experimentation methodologies
• Data analysis
• Creative brief development
• AI fluency
• Prompting skills

Location

• New York City
• Los Angeles
• Chicago
• Stamford, CT
• Remote (eligible states: CA, CT, FL, GA, IL, IN, MD, MA, MI, MN, NV, NH, NJ, NY, NC, OR, SC, SD, TX, WV, WI, WY)

Work Type

• Remote
• Hybrid
• Full-time in office

Experience Level

• 3-5 years relevant experience

Salary/Compensations

• $112,951 - $132,153

Benefits

• Healthcare coverage
• 401k matching

About the Company

• A+E Global Media is a global media and entertainment company that values diversity, representation, flexibility, and kindness.
• Forbes named us one of America’s Best Midsize Employers.
• Newsweek included us in their lists of America’s Most Loved Workplaces for 2021 and 2022, and America’s Greatest Workplaces for Diversity in 2023.
• Inc. recognized A+E Global Media as one of the Best Workplaces of 2025.
• A+E Global Media is a joint venture of the Hearst Corporation and The Walt Disney Company.

Equal Opportunity

• A+E Global Media proudly provides equal employment opportunity for all employees and job applicants, and makes employment decisions consistent with this principle.
• The company’s employment actions and decisions – including recruitment, hiring, training, promotion, demotion, compensation, transfer, layoff, and termination – are made without regard to an employee’s race, color, religion, creed, age, national origin, ancestry, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, sexual orientation, gender identity, gender expression, marital status, alienage or citizenship status, physical and/or mental disability, medical condition, family and medical leave status, genetic information, military or veteran status, or any other characteristic protected by applicable law.
• We are proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans.