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About the Role

Samsung Electronics America is seeking a Sr. Manager of Communications to join their dynamic North America Service Business team. This role will elevate the awareness of Samsung’s portfolio of services and shape how media, consumers, advertisers and partners perceive them, focusing on products like Samsung Gaming Hub, Art Store, Samsung News and Galaxy Store.

Responsibilities

• Develop and execute comprehensive B2C communications strategies for Samsung’s services business and executive leadership.
• Support all key strategic partnerships and proprietary services across TV and mobile.
• Work closely with cross-functional teams across global offices to support business objectives.
• Direct all strategic B2C initiatives to increase brand awareness and credibility of Samsung Services for consumers, advertisers and partners.
• Set key performance metrics on an annual basis and track progress to accelerate meaningful growth YoY.
• Monitor daily press coverage for Samsung Services and stay apprised of relevant industry news and innovations.
• Plan, coordinate and lead meetings across various teams to share PR strategies, updates and results.
• Draft executive keynotes, press announcements, executive quotes, and blog posts.
• Refresh foundational materials including press pitches, master messaging documents, media lists, industry event databases, briefing books, and award opportunities.
• Gather internal and external stakeholder approvals across multiple internal teams and third-party partners.
• Maintain and organize a database of all press assets and images for easy access across global Samsung teams.
• Oversee marketing communications for brand consistency via social media channels, email/newsletter distribution, and internal employee communications.
• Manage product sampling for press, including device procurement, tracking, delivery, white glove installation, and tutorials.
• Align with marketing leads on product messaging and key talking points for press materials.
• Partner with the creative director to develop rich media kits (press images, videos, logos).
• Foster strong relationships with key reporters across business, consumer, and tech press.
• Create bespoke media lists for each service.
• Maintain an ongoing editorial calendar across multiple teams within the organization.
• Increase visibility for senior leadership by identifying, securing, and executing speaking opportunities, background briefings, and 1:1 interviews.
• Provide coaching and guidance to the leadership team to enhance communication and presentation effectiveness.
• Develop crisis communications and risk mitigation plans in collaboration with Corporate Communications.
• Partner with HR to develop internal communications strategies to inform the broader team of key upcoming initiatives.
• Manage multiple external PR agencies across different verticals and areas of expertise.
• Lead weekly calls, procure information, review all deliverables, and share updates with multiple marketing leads.
• Manage vendor contracts in collaboration with the legal team and operations lead.
• Contribute updates to weekly and quarterly MarComm reports.
• Work with the analytics team to source relevant performance metrics and craft a narrative around those numbers.

Requirements

• 10+ years of experience in PR/communications with a deep knowledge of consumer, tech, and business media.
• Proven track record for developing and executing comprehensive PR strategies.
• Extensive understanding of the OTT landscape and competitive TV/mobile ecosystems.
• Superior written and verbal communication skills.
• Executive presence, with the ability to influence and provide counsel to leadership.
• Experience creating and presenting strategy plans and recap decks to track performance towards goals.
• Proficiency in deck creation and design.
• Experience with risk mitigation and corporate reputation management.
• Foundational knowledge in other communications channels, including social media and email.
• Agency experience is preferred, but not required.

Skills

• Strong PR acumen and the ability to instinctually make strategic decisions.
• Ability to juggle multiple priority projects at once without sacrificing quality or attention to detail.
• Exceptional writing and editing skills with the ability to draft compelling and polished materials.
• Eagle eyes for grammar, syntax, punctuation, and spelling when proofing written documents.
• Constant dissatisfaction with the status quo and an infectious desire to push boundaries to drive growth.
• Comfort with ambiguity and continuous change in a fast-paced environment.
• Cross-organizational collaboration with ability to influence others.
• A bias for action and the ability to successfully serve multiple constituents and effectively manage one's own time and the time of others.

Location

• New York, NY

Work Type

• Full-time

Experience Level

• 10+ years

Salary/Compensations

• $170,000 - $190,000

About the Company

• Samsung Electronics America is a world leader in technology, marketing a broad range of award-winning consumer electronics, smartphones, information systems, and home appliances.
• The company's philosophy is based on a strong determination for growth, perpetual innovation, and responsibility to corporate citizenship.
• Samsung is ranked #7 in Interbrand’s "100 Best Global Brands" and named #3 on the Boston Consulting Group list as one of the world's most innovative companies in 2014.
• It is a fast-paced and challenging work environment where the team constantly pushes to be the best.
• Samsung believes that innovation and growth are driven by an inclusive culture and a diverse workforce, aiming to create a global team where everyone belongs and has equal opportunities.

Equal Opportunity

• Samsung Electronics America provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, status as a protected veteran, genetic information, status as a qualified individual with a disability or any other characteristic protected by law.
• Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
• Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process.