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About the Role

Unity is seeking a data-driven SEM leader to manage and expand paid search programs for both B2B and B2C products. This high-impact role within the GTM Marketing organization will collaborate with integrated marketing, product, commerce, and revenue teams to drive pipeline and growth through search, while also leading strategy and execution for paid search and ensuring a cohesive, full-funnel approach with adjacent paid channels.

Responsibilities

Own SEM strategy, execution, and optimization across Google and Bing, including keyword strategy, bidding, ad copy, landing page alignment, and budget management.
Build and manage campaigns across multiple business units with distinct audiences and goals.
Define and report on SEM KPIs; translate performance data into actionable insights for marketing and business stakeholders.
Partner closely with performance marketing teammates on integrated paid media strategy, contributing search expertise to broader channel planning.
Work with content, demand gen, and product marketing to ensure message consistency from search ad to landing page.
Stay current on search trends, platform changes, and AI-driven search shifts (SGE, etc.) and bring those perspectives to the team.

Requirements

5–8 years of hands-on SEM experience, with at least 2 years in both a B2B and B2C environment.
Deep expertise in Google Ads and Microsoft Advertising; strong grasp of attribution, bidding strategies, and campaign architecture.
Comfortable working with data, including pulling reporting, identifying trends, and communicating insights to stakeholders.
Familiarity with paid social and programmatic ecosystems.
Strong communicator who works well in cross-functional, fast-moving environments.
Experience with marketing automation and CRM platforms (Salesforce, Eloqua, or similar) is a plus.
Experience with Semrush, Profound, SA360.
Sufficient knowledge of English for professional verbal and written exchanges.

Skills

SEM
Google Ads
Microsoft Advertising
Attribution
Bidding strategies
Campaign architecture
Data analysis
Paid social
Programmatic advertising
Marketing automation
CRM platforms
Semrush
Profound
SA360

Location

Worldwide

Work Type

Full-time

Experience Level

5-8 years

Salary/Compensations

This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set.

Benefits

Comprehensive health, life, and disability insurance
Commute subsidy
Employee stock ownership
Competitive retirement/pension plans
Generous vacation and personal days
Support for new parents through leave and family-care programs
Office food snacks
Mental Health and Wellbeing programs and support
Employee Resource Groups
Global Employee Assistance Program
Training and development programs
Volunteering and donation matching program

About the Company

Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month.
The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity.
Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality.
For more information, please visit www.unity.com.

Equal Opportunity

Unity is a proud equal opportunity employer.
We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.
Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators.
If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.