About the Role
This role focuses on the strategic building and execution of sport marketing partnerships for leading and emerging brands. The ideal candidate will be a creative, energetic, and organized thought leader driven to deliver breakthrough, compelling multi-platform marketing solutions rooted in the sports and culture space.
Responsibilities
- Lead a portfolio of integrated partnerships with minimal supervision, building strong business relationships with senior clients.
- Build and execute creative, integrated marketing solutions that deliver against partner objectives and drive affinity for our teams.
- Stay current with all facets of the dynamic marketing mix, including digital, social media, experiential, print, and broadcast.
- Utilize data to drive decision-making for program optimization and develop detailed post-mortems and year-end reports.
- Provide thought leadership to partners during the ideation phase and throughout delivery, selling through creative thinking.
- Develop a deep understanding of the partner’s business and competitive environment to continually deliver against business objectives.
- Develop, lead, and be accountable for individual partner budgets with monthly and year-end reporting requirements.
- Collaborate with internal stakeholders to fulfill responsibilities, share information, and execute activations.
- Proactively identify and manage critical issues, demonstrating resilience and adapting to evolving plans and strategies.
- Find solutions for conflicting issues on partnerships along with the internal team.
Requirements
- Post-secondary degree or diploma within a business-related discipline preferred.
- 4-6 years of proven related and meaningful experience in marketing, strategy, and/or partnership marketing.
- Solid comprehension of general marketing and partnership principles and a mindset for client service.
- Experience in managing others with an inclusive and empathetic mindset.
- Experience developing and managing budgets.
- Strong written and verbal communication skills, comfortable with public speaking.
- Ability to build and maintain professional relationships both internally and externally.
- Creative self-starter, motivated by results and alert to change.
- Ability to see the big picture and strategize accordingly.
- Proven ability to perform well under pressure and handle multiple priorities.
- Available to work evenings and weekends as required.
Skills
- Client-centric
- Partnership marketing
- Sports marketing
- Integrated marketing
- Digital marketing
- Social media marketing
- Experiential marketing
- Print marketing
- Broadcast marketing
- Data analysis
- Budget management
- Relationship building
- Public speaking
- Strategic thinking
- Problem-solving
Location
- Toronto
Work Type
- Full-time
- Hybrid
Experience Level
- 4-6 years
Education Level
- Post-secondary degree or diploma
Salary/Compensations
- $65,000 - $69,000 per year
Benefits
- Bonus
- Vacation
- Competitive benefits
- Many exciting perks
About the Company
- Maple Leaf Sports & Entertainment Partnership (MLSE) delivers the ultimate fan experience by lifting trophies, spirits, and communities.
- MLSE is a team of passionate people, boldly building the future of sport and entertainment.
- MLSE is the driving force behind the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL) and development teams.
- MLSE operates iconic venues including Scotiabank Arena and BMO Field.
- MLSE offers elevated dining at e11even, Real Sports, and various club spaces.
- Through MLSE Foundation and MLSE LaunchPad, MLSE uses the power of sport to help youth facing barriers reach their full potential, investing more than $45 million into Ontario communities since 2009.
Equal Opportunity
- MLSE is committed to building an equitable, diverse and inclusive organization.
- MLSE is an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
- MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process.
