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About the Role

Palm Bay International is seeking a Vice President of Revenue Growth Management to own commercial profitability strategy across its entire brand portfolio. This new role, established as part of a finance department reorganization, will create a dedicated RGM hub with a distinct mandate. The VP of RGM will set pricing architecture, institutionalize trade spend discipline, govern distributor contracts, and lead a commercial finance team, shaping decisions up to the CEO level.

Responsibilities

Set frontline pricing, depletion allowances, and quantity-discount frameworks for open and control states.
Establish maximum annual trade spend and discount budgets and fund allocation boundaries per brand, size, and market.
Govern multi-state distributor contract terms, margin structures, and compliance metrics across the distributor network.
Institutionalize pricing governance and trade spend discipline across 6 geographic divisions and 40+ distributor relationships, replacing ad-hoc commercial decisions with structured guardrails.
Align with Marketing and Brand teams to design new-product and regional launch pricing, validating market-level economics and preventing margin erosion from localized promotions.
Direct Sales, Marketing and RGM teams on pricing decisions and serve as the primary Finance counterpart to the CSO and CMO on commercial strategy.
Lead the Director of Pricing & Strategy and a dedicated TPM Lead in administering state-by-state pricing matrices, the Trade Promotion Management (TPM) platform, and monthly promotional ROI reporting.
Lead the regional Commercial Finance Managers in joint distributor business reviews with Sales VPs, reconciling shipment, depletion, and retail scan data to catch margin leakage at the source.
Own distributor contract management and field-level commercial margin defense in partnership with the Commercial Finance Managers.
Partner with the VP of FP&A and VP of Accounting & Treasury to validate commercial market economics for M&A targets, new brand investments, and market entry decisions.
Build and scale the RGM organization toward its future-state structure, including the Director of Pricing & Strategy, a TPM Lead, National Account/Channel Analysts, and up to 6 regional Commercial Finance Directors.

Requirements

12+ years in commercial finance, pricing strategy, or category management leadership.
Direct, hands-on experience navigating the three-tier beverage alcohol distribution system is non-negotiable.
Deep expertise in depletion data analytics and commercial distributor contract negotiation.
Proven track record setting pricing architecture, trade spend guardrails, and margin governance frameworks at scale across multiple divisions and distributor relationships.
Demonstrated ability to direct Sales, Marketing and RGM colleagues on pricing, with the executive presence to negotiate directly with C-suite commercial leaders (CSO, CMO).
Experience owning P&L-level margin, profitability, and revenue governance outcomes — strategic ownership, not transactional, task-level pricing management.
Strong people-leadership skills, with experience building and scaling a multi-person team, including field-based or embedded finance roles.
Wine, spirits, or broader beverage alcohol industry experience strongly preferred; genuine passion for the category and the business.

Skills

Commercial finance
Pricing strategy
Category management
Depletion data analytics
Commercial distributor contract negotiation
Pricing architecture
Trade spend guardrails
Margin governance
P&L management
People leadership
Team building
Team scaling

Location

New York, NY
Port Washington, NY

Work Type

Home Base

Experience Level

12+ years

Education Level

Bachelor’s degree in Business, Finance, or Analytics required
MBA preferred

Salary/Compensations

$210,000 – $250,000 base salary
plus an annual bonus target of 20%

Benefits

Medical
Dental
Vision
Life insurance
401(K)
Paid vacation
Personal time off
11 paid company holidays

About the Company

Palm Bay International is a dynamic family-owned company offering one of the nation’s most comprehensive portfolios of imported wines and spirits.
The company has long-term partnerships with wholesale companies in all 50 states, as well as the Caribbean, Mexico, and Central America.
Palm Bay’s portfolio meets the needs of various industry levels, including independent restaurants, retail stores, chain accounts, supermarkets, hotels, airlines, cruise ships, duty-free accounts, and U.S. military bases.
This positions Palm Bay as a major source of fine wines and spirits and an industry leader in the U.S. marketplace.

Equal Opportunity

Palm Bay International is an equal opportunity employer.