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About the Role

We are seeking a strategic and performance-driven Senior Manager of User Acquisition to lead and scale our growth engine across Fanatics Live, Fanatics Collect, and Topps.com. This role involves driving acquisition strategy, managing significant budgets, and owning performance across various channels to fuel user base and revenue growth, blending creativity with analytical rigor within a fast-paced startup environment.

Responsibilities

Lead the end-to-end user acquisition strategy across paid media, affiliates, programmatic, and other emerging channels.
Own and manage a multi-million dollar acquisition budget with full accountability for efficiency and scale (CAC, ROI, LTV).
Drive a culture of experimentation across acquisition channels, funnel optimization, creative strategy, and audience segmentation.
Partner closely with Data and Analytics to develop reporting infrastructure, surface insights, and continuously refine performance KPIs.
Collaborate cross-functionally with Product, Creative, Finance, Engineering, and Commercial teams to align on growth priorities and launches.
Recruit, manage, and mentor a high-performing team of growth marketers and channel specialists.
Present acquisition performance, forecasts, and strategic insights to executive leadership and stakeholders.
Stay on the pulse of marketing trends, emerging platforms, attribution changes, and AI/ML-driven growth solutions.

Requirements

Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
5+ years of experience in user acquisition, performance marketing, or growth marketing, preferably in consumer tech, mobile, or eCommerce.
Proven success managing and scaling multi-channel campaigns with measurable impact on revenue.
Deep proficiency in analytics tools and techniques: SQL, BI dashboards, cohort analysis, attribution modeling.
Demonstrated leadership experience with the ability to recruit, develop, and retain top talent.
Strong communication skills with an ability to influence and align cross-functional stakeholders.
Experience in fan engagement, collectibles, live commerce, or sports tech is a strong plus.
Familiarity with AI/ML-based targeting, predictive modeling, and advanced experimentation frameworks is a differentiator.

Skills

Paid media platforms (Google Ads, Meta, TikTok, DSPs, mobile ad networks)
Growth stack tools
Analytics tools and techniques
SQL
BI dashboards
Cohort analysis
Attribution modeling
AI/ML-based targeting
Predictive modeling
Advanced experimentation frameworks

Location

Los Angeles
New York City

Work Type

Full-time

Experience Level

Senior Manager
5+ years of experience

Education Level

Bachelor's degree in Marketing, Business, or a related field
MBA is a plus

Salary/Compensations

$140,000—$172,500 USD (Los Angeles)
$165,000—$190,000 USD (NYC)

Benefits

Information about benefits available at https://benefitsatfanatics.com/

About the Company

Fanatics is building a leading global digital sports platform, igniting fan passions and maximizing reach for sports partners through Fanatics Commerce, Collectibles, and Betting & Gaming.
Fanatics Collect is a global product and technology group dedicated to revolutionizing the collectibles world, creating the ultimate collector experience with products like Topps.com, Fanatics Collect marketplace, and live shopping platforms.
Backed by Fanatics, the world's largest sports merchandiser, Fanatics Collect operates as a nimble, ambitious team building products from the ground up.
Offers an exciting opportunity to be part of a dynamic team creating the future of collecting.

Equal Opportunity

Fanatics never seeks payment from job applicants. Ensure communication is from a Fanatics email address.
Apply through the company website at www.fanaticsinc.com/careers.
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