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About the Role
Ascend is seeking its founding Product Marketing Manager (PMM) to define and execute product marketing strategy. This role bridges Product, Marketing, and Sales, influencing roadmaps and positioning through research. The PMM will translate product strategy into marketing campaigns, sales motions, and collateral.
Responsibilities
- Learn to position Ascend across different products, personas, and customer segments within the first 30 days.
- Dive into sales and customer calls to understand customer challenges and how Ascend provides solutions.
- Own the design, messaging, and creation of sales decks, one-pagers, and case studies.
- Conduct research to understand the competitive landscape.
- Translate product roadmap into sales and marketing messaging within the first 60 days.
- Become an expert on Ascend's product, workflows, and integrations.
- Work with product to translate new feature functionality into value propositions.
- Coordinate Go-To-Market campaigns across owned channels.
- Translate messaging and positioning into sales enablement and strategy within the first 90 days.
- Own the evolution of value propositions and positioning against competitors.
- Report on learnings, successes, and areas for improvement in messaging.
- Conduct win/loss analysis to evaluate messaging effectiveness.
Requirements
- 2+ years of experience in a similar industry (fin-tech, health-tech, etc.).
- Ability to move fast and get things done without waiting for a perfect process.
- Understanding of the difference between brand awareness and brand perception.
- Ability to use both creative and analytical skills, with an eye for design and data analysis.
- Deep care for customers and their problems, with a desire to understand and connect with the customer base.
- Willingness to join customer calls directly.
- Track record of owning a function and delivering measurable results.
- Preference for working through problems live with the team.
Skills
- Product Marketing Strategy
- Messaging and Positioning
- Market Research
- Competitive Analysis
- Sales Enablement
- Go-To-Market Campaigns
- Content Creation (Sales Decks, One-Pagers, Case Studies)
- Customer Research
- Data Analysis
- Cross-functional Collaboration
Location
- San Francisco
- Columbus
Work Type
- Onsite
Experience Level
- 2+ years
Benefits
- 100% health premiums covered for you and your dependents
- 401k with employer matching options
- Emphasis on promoting from within (80% of hires promoted in last 12 months)
- Unlimited PTO
- Company paid commuter benefits
- Parental and family leave
- Lunch everyday
- Dog-friendly office
About the Company
- Ascend is changing the $10T insurance industry by providing the first and only complete financial operations platform. Our AI-powered solution combines accounting automation, payments, and premium financing. We are the market leader, trusted by over 4,000 businesses, including more than half of the 50 largest brokers. Our platform automates financial operations for insurers, MGAs, and agencies, embedding directly into transactions. Ascend customers achieve measurable efficiency with a 5-7x return on investment. Our 70+ person team brings expertise in insurance, fintech, and AI. Our mission is to become the leading financial automation platform for insurance by 2030, building the financial backbone of the industry.
Equal Opportunity
- We are committed to equal opportunity employment and embrace diversity within our organization. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
- We encourage candidates to apply even if their experience doesn't precisely match this opportunity. We value diversity and are dedicated to equal opportunity employment.