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About the Role

Optimizely is building the world's leading agentic platform for Marketing and Digital leaders. This senior leadership role consolidates sales, SDR, and customer success enablement under a single strategic owner to ensure revenue-facing teams have the necessary knowledge, skills, and tools to perform optimally. The VP of GTM Enablement will set the enablement strategy, lead a team of enablement managers, and own programs and infrastructure that improve win rates, quota attainment, ramp time, and net revenue retention. This role reports to the CRO and partners closely with the CCO and senior GTM leaders.

Responsibilities

Build and lead the GTM Enablement function, establishing and operationalizing the consolidated team across Sales, SDR, and Customer Success.
Set the team charter, annual priorities, and quarterly roadmap in alignment with key stakeholders.
Manage and develop a team of role-based enablement managers and represent enablement in ELT forums with impact reporting.
Own the full enablement technology stack, including LMS, GTM Buddy, Opal-powered knowledge delivery, and the SharePoint Resource Hub.
Drive the build-out of an agentic enablement layer that delivers the right information to reps at the right moment.
Lead AI tool adoption across the GTM organization and establish content governance standards.
Design and deliver onboarding and ramp programs for all GTM roles, including Account Executives, SDRs, CSMs, Solution Architects, and Partner sales.
Build and maintain role-specific methodology playbooks aligned to Optimizely’s sales process and CS motions.
Run field programs including Bootcamp, WIN Call, and certifications to build and sustain competency.
Partner with PMM, Solution Strategy, and Product to design launch readiness programs for all product and feature releases.
Translate product capability into commercial narrative differentiated by buyer persona, vertical, and competitive context.
Own all cross-functional field programs including onboarding, Annual GTM Kickoff/Bootcamp, and Weekly GTM calls.
Establish a consistent delivery cadence and feedback loop with field managers to surface gaps and measure program effectiveness.
Build certification frameworks that create clear competency standards and career development pathways.
Define and own the enablement measurement framework, connecting program activity to commercial outcomes.
Build a regular reporting cadence for CRO, CCO, and senior GTM leader audiences.
Use data to iterate, prioritize investments, and demonstrate the function’s impact on pipeline, bookings, and retention.

Requirements

10–12+ years in GTM, revenue, or sales enablement in a B2B SaaS environment.
Proven track record leading and scaling a multi-function enablement team.
Experience enabling multiple GTM motions simultaneously: direct enterprise, mid-market, SDR/BDR, and post-sale customer success.
Demonstrated ability to connect enablement programs to commercial outcomes such as ramp time, win rates, and retention.
Deep understanding of complex sales cycles, multi-threading, and selling across multiple stakeholders and buying groups.
Familiarity with sales methodologies such as MEDDPICC, Challenger, Sandler, or Command of the Message, and how to reinforce them through field enablement.
Experience designing and delivering training across live, virtual, and self-paced formats, with working knowledge of adult learning principles.
Hands-on experience with enablement technology: LMS platforms, sales readiness tools, CRM (Salesforce), and AI-powered enablement applications.
Familiarity with digital experience, content management, or marketing technology platforms is a plus.
Prior experience in a quota-carrying sales or customer success role is a plus but not required.

Skills

AI tool adoption
Content governance
Sales methodologies
Adult learning principles
Enablement technology
LMS platforms
Sales readiness tools
CRM (Salesforce)
AI-powered enablement applications
Digital experience platforms
Content management platforms
Marketing technology platforms

Location

Global

Work Type

Full-time

Experience Level

Senior leadership
10-12+ years

Education Level

Bachelors Degree

About the Company

Optimizely is building the world's leading agentic platform for Marketing and Digital leaders.
We are investing in a unified GTM Enablement function.
10,000+ brands including H&M, PayPal, and Zoom use Optimizely.
Gartner, Forrester, and IDC recognize Optimizely as leaders in MarTech.
Optimizely has 1,600+ employees across 12 global offices.
Optimizers are curious, collaborative, and human.
We focus on real conversations, big ideas, and collaborative work.
We are shaping the future of marketing technology.

Equal Opportunity

Optimizely is committed to a diverse and inclusive workplace.
Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.