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About the Role
As Product Growth & Experimentation Manager, User Lifecycle, you will drive user and revenue growth across the customer lifecycle. This role focuses on balancing user value and business performance by refining user engagement from activation through monetization, retention, and expansion.
Responsibilities
- Build and own MoneyLion’s experimentation framework, including holdouts, CRO, and A/B testing, and the incrementality and attribution methodology.
- Own the decisioning/automation layer, including AID/Hightouch orchestration, eligibility, frequency, routing, and guardrails feeding Iterable, in-app, and ads.
- Independently lead high-impact, cross-functional initiatives across multiple growth and monetization touchpoints.
- Enhance performance by analyzing user funnels, executing A/B tests, and optimizing journeys.
- Champion a test-and-learn culture by driving experimentation and promoting data-first thinking.
- Partner with lifecycle journey managers to design tests and translate readouts into automation improvements.
- Support monetization and pricing decisions with rigorous experiment design.
- Supervise and continuously improve AI agents and set their operational guardrails.
- Proactively identify opportunities and solve business, data, and technical challenges.
Requirements
- 7+ years in growth marketing, product-led growth, marketing analytics, experimentation, or marketing automation/martech.
- Deep experimentation expertise, including incrementality design, attribution, and statistical rigor.
- Hands-on experience with marketing automation/decisioning platforms (Iterable/Braze, Hightouch, AID, or similar) and a modern data stack (Snowflake, Amplitude, Segment).
- Proven ability to scale revenue and user base through lifecycle optimization and data-informed product enhancements.
- Advanced experience with segmentation, cohort analysis, retention modeling, and lifetime value (LTV) frameworks.
- Entrepreneurial mindset with the ability to thrive in ambiguity and operate with urgency.
- Strong communication skills to distill complex data into clear stories for stakeholders.
- Full ownership and accountability, taking initiative and removing blockers.
- Comfort operating AI/ML decisioning and supervising AI agents and automated workflows.
Skills
- Experimentation framework
- CRO
- A/B testing
- Incrementality design
- Attribution methodology
- Decisioning/automation layer
- Iterable
- Hightouch
- AID
- Marketing automation
- Martech
- Modern data stack
- Snowflake
- Amplitude
- Segment
- Segmentation
- Cohort analysis
- Retention modeling
- Lifetime value (LTV) frameworks
- AI/ML decisioning
- AI agents
- Automated workflows
Location
- New York, NY
Work Type
- Hybrid
Experience Level
- 7+ years
Salary/Compensations
- $160,000 - $185,000
Benefits
- 401(k) match
- Health insurance options
- Disability coverage
- Life insurance
- Unlimited paid time off
About the Company
- Gen (NASDAQ: GEN), an S&P 500 company, aims to give everyone the power to explore our shared digital world freely and safely.
- Gen is a leading consumer digital-safety and financial-wellness company, protecting over 500M people worldwide.
- The company safeguards digital data, identity, privacy, and financial lives through brands like Norton, Avast, AVG, LifeLock, MoneyLion, and Avira.
- MoneyLion is Gen’s financial-wellness platform helping millions manage their money, build credit, and grow a healthier financial life.