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About the Role

The Senior Associate, Product Marketing supports the execution and ongoing management of product marketing content across presentations, sales enablement tools, digital channels, and recurring reporting materials. This role ensures content accuracy and alignment with market developments, manages recurring deliverables, and coordinates product changes. A key focus is identifying opportunities to use AI, automation, and standardized processes to improve efficiency and accuracy.

Responsibilities

Manage and continuously improve workflows for developing, reviewing, approving, updating, and distributing product marketing content.
Identify manual, repetitive, or fragmented processes that can be simplified, standardized, or automated.
Use AI-enabled tools to support content development, information gathering, quality control, and recurring content updates.
Develop templates, processes, and documentation that improve consistency, accuracy, and speed across product marketing deliverables.
Partner with Marketing Operations, Digital, and other stakeholders to implement workflow and automation improvements.
Track recurring deliverables, dependencies, and approvals to ensure work progresses efficiently and on schedule.
Help establish appropriate governance and quality-control practices for the use of AI within product marketing processes.
Manage the development, maintenance, and updating of product marketing materials across presentations, sales enablement tools, web content, and recurring reporting deliverables.
Coordinate recurring updates to monthly fund profiles and related product marketing materials.
Coordinate the production and ongoing maintenance of fund books and other recurring reporting materials.
Ensure product marketing content accurately reflects current product information, investment commentary, and positioning.
Maintain clear schedules, ownership, and approval requirements for recurring content deliverables.
Work with internal stakeholders to resolve content gaps, inconsistencies, or outdated information.
Support the ongoing organization and management of content within marketing enablement and content management platforms.
Coordinate the marketing execution of product changes, investment team updates, and other shelf management initiatives.
Manage required updates across marketing materials, digital content, sales tools, and website product pages.
Work with Product, Compliance, Legal, Digital, Investment, and other teams to establish implementation requirements, timelines, and approvals.
Ensure product-related updates are completed accurately, consistently, and in alignment with regulatory requirements.
Identify all affected content and channels when product or investment-related changes occur.
Monitor implementation progress and proactively address risks, delays, or dependencies.

Requirements

Three to five years of experience in product marketing, marketing operations, content operations, or a related role.
Experience in financial services or asset management.
Strong knowledge of asset management products, product marketing materials, and recurring reporting deliverables.
Experience managing, documenting, or improving content-development, review, and approval workflows.
Demonstrated experience using AI-enabled tools, workflow automation, or process-improvement techniques to increase efficiency, accuracy, and scalability.
Experience coordinating recurring reporting processes and ongoing content maintenance.
Strong organizational and project management skills, with a high level of attention to detail.
Ability to manage multiple priorities and coordinate effectively across cross-functional teams.
Ability to assess existing processes, identify inefficiencies, and recommend practical improvements.
Strong written and verbal communication skills.
University degree.

Skills

Product Marketing
Marketing Operations
Content Operations
AI-enabled tools
Workflow automation
Process improvement
Content management platforms
Marketing enablement platforms
Project management
Organizational skills
Attention to detail
Communication skills

Location

Hybrid

Work Type

Hybrid

Experience Level

Senior Associate
Three to five years of experience

Education Level

University degree

Salary/Compensations

$69,000 - $83,500

Benefits

Competitive base salary
Performance-weighted bonus
Education/career support
Option to join Employee Share Purchase Plan with employer matching component
Competitive health and dental coverage
Flexible plan for you and your family
Short-term & long-term disability plans
Voluntary Group RRSP enrolment with employer matching component
Paid volunteer days
Competitive time off including 10 wellness days off
WorkPerks discount program
Hybrid & flex work arrangements

About the Company

IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $310 billion in assets as of December 31, 2025.
It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments.
Mackenzie Investments, founded in 1967, is a key part of IGM's business model, serving as a comprehensive asset-management partner for Canadian financial advisors and their clients.
We are proud to be recognized as one of Canada’s Top 100 Employers for the fourth consecutive year and one of Canada’s Best Diversity Employers.
Our vision and strategy aim to innovate the industry and support Canadians in achieving their financial goals.
Join our team to engage in continuous learning and skill development in a supportive environment.
Experience the best of both worlds with our hybrid work environment, where you spend three days a week in the office, connecting, collaborating, and enjoying quality time with your amazing colleagues!
Our Values: Be better; we strive for improvement in everything we do. Be accountable; we foster clarity and are empowered to act responsibly. Be a team; we are united to drive collective impact to achieve our goals.

Equal Opportunity

IGM is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.
Mackenzie Investments is an accessible employer committed to providing barrier-free recruitment experience. If you require accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.