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About the Role

The Associate Brand Manager, Smirnoff Vodka will help shape the future of one of the world's most iconic spirits brands. Supporting the Smirnoff Vodka business, this role partners across Marketing, Commercial, Consumer Planning, Innovation and Finance to develop and execute integrated brand plans that strengthen equity, recruit new consumers and deliver sustainable growth. This role is ideal for a marketer who combines creativity with analytical rigor, thrives in a fast-paced environment and enjoys turning consumer insights into impactful marketing and commercial programs.

Responsibilities

Support development and execution of annual brand plans, campaigns and innovation initiatives.
Lead key business analyses, performance reporting and marketplace insights to identify growth opportunities.
Partner with agencies and cross-functional teams to deliver integrated marketing programs across paid, earned, owned and customer channels.
Support commercialization of innovation, renovation and portfolio initiatives.
Manage assigned marketing budgets and evaluate investment effectiveness.
Build strong relationships across Commercial, Customer Marketing, Finance and Global Brand Teams to ensure flawless execution.

Requirements

Bachelor's degree required.
2–5 years of experience in brand management, marketing or innovation within consumer packaged goods, beverage alcohol or related industries.
Strong analytical, project management and communication skills.
Demonstrated ability to manage multiple priorities and influence cross-functional teams.
Passion for consumer insights, creativity and building culturally relevant brands.
Experience with syndicated data, business analytics and marketing measurement is a plus.

Skills

Analytical skills
Project management skills
Communication skills
Syndicated data experience
Business analytics experience
Marketing measurement experience

Location

3WTC

Work Type

Regular

Experience Level

2-5 years

Education Level

Bachelor's degree

About the Company

Diageo is a global leader in beverage alcohol with an outstanding collection of brands enjoyed in more than 180 countries around the world, including Johnnie Walker, Crown Royal, Smirnoff, Don Julio, Captain Morgan, Baileys, Tanqueray and Guinness.
Guided by our purpose—Celebrating life, every day, everywhere—our ambition is to be one of the best performing, most trusted and respected consumer products companies in the world.
For more than 160 years, Smirnoff has been bringing people together through quality, innovation and inclusive experiences. As the world's No. 1 vodka brand, the Smirnoff Trademark spans both Smirnoff Vodka and Smirnoff Ice, making it one of the largest consumer recruitment trademarks in beverage alcohol and a powerful driver of category growth.