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About the Role

Serves as the discipline leader for marketing, partnering closely with Sales and Revenue Management to develop overarching strategies. Responsible for creating a comprehensive marketing strategy aligned with hotel goals and positioning to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages digital presence, including property website, third-party channels, and social media, while maintaining brand integrity. Identifies incremental marketing opportunities and articulates campaign performance to leadership and ownership.

Responsibilities

Develops overarching marketing strategy and budgets for supported hotel(s) in consultation with General Manager(s).
Participates in Sales Strategy Meetings to present marketing strategy and implementation details.
Reconciles marketing plan monthly with accruals and forecasts with the Director of Finance.
Leads repositioning efforts in partnership with Area Team, GM, and hotel executive team.
Serves as brand guardian, ensuring all marketing reflects brand voice.
Leads or partners with Hotel Operations to conceptualize and execute property-level programming and activation.
Leads strategic pull-through of continent and brand promotions and campaigns.
Partners with Revenue Management to develop and execute promotional strategy.
Develops and manages email marketing strategy, digital strategy across M.Com and Third-Party sites, and paid media campaigns.
Supports group lead generation efforts.
Reviews, analyzes, and articulates key marketing reports to stakeholders and owners, adjusting strategy accordingly.
Manages internal and external partners to ensure deliverables support hotel strategy.
Develops and oversees/executes annual digital marketing plan, partnership, and marketing strategies.
Manages OTA Strategy in collaboration with Revenue Management.
Monitors and provides recommendations for SEO in collaboration with Marriott Digital Services (MDS) or agency.
Identifies digital marketing opportunities on third-party and local partner sites.
Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.
Manages Marriott.com content, OTA Content, and Third-Party and Group Sites content.
Manages photography distribution, including search photos, pre-arrival photos, and photo gallery management.
Creates landing pages and Discovery Pages to enhance content.
Manages guest communications (e.g., confirmation, pre-arrival).
Sets overarching partnership strategy for hotel/cluster of hotels.
Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS).
Manages cluster marketing strategies.
Maintains active engagement with Area Directors of Marketing to communicate recommendations and actionable next steps.
Sets overarching PR strategy for hotel/group of hotels, outlining goals, pitch angles, and target segments.
Manages PR agency or PR messaging.
Manages execution of PR events and promotions.
Identifies outlet marketing opportunities on third-party and local partner sites.
Defines in-house F&B programming in partnership with F&B Director and manages execution.
Sets overarching social media strategy for hotel/group of hotels, outlining goals and target segments.
Develops and implements social strategy.
Manages paid social media budget and strategy.
Assists in reviewing social media content calendars and collecting local area and property events.
Leads, owns, and directs asset development, including hotel collateral and photoshoots.
Effectively measures and communicates success of campaigns and digital performance using relevant reports and tools.
Demonstrates ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders.
Manages development and design of hotel collateral as needed.
Completes other reasonable duties as requested by leadership.

Requirements

2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area.
4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.

Skills

Marketing strategy development
Budget management
Digital marketing
Content management
Partnership management
Public relations
Social media strategy
SEO
Communication
Negotiation

Location

Onsite

Work Type

Full-time

Experience Level

3 years experience (with 2-year degree)
1 year experience (with 4-year degree)

Education Level

2-year degree
4-year bachelor's degree

Benefits

401(k) plan
Stock purchase plan
Discounts at Marriott properties
Commuter benefits
Employee assistance plan
Childcare discounts
Medical coverage (Full-time)
Dental coverage (Full-time)
Vision coverage (Full-time)
Health care flexible spending account (Full-time)
Dependent care flexible spending account (Full-time)
Life insurance (Full-time)
Disability insurance (Full-time)
Accident insurance (Full-time)
Adoption expense reimbursements (Full-time)
Paid parental leave (Full-time)
Educational assistance (Full-time)
Paid sick leave (Washington Applicants Only)
PTO accrual (Washington Applicants Only)
Holidays (Washington Applicants Only)

About the Company

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates.
At Westin, we are committed to empowering guests to regain control and enhance their well-being when they need it most while traveling, ensuring they can be the best version of themselves. To achieve the brand mission of becoming the preeminent wellness brand in hospitality, we need passionate and engaged associates to bring the brand’s unique programming to life. We want our associates to embrace their own well-being practices both on and off property. You are the ideal Westin candidate if you are passionate; you are active and take pride in how you maintain your well-being; you are optimistic; you are adventurous. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

Equal Opportunity

We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.