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About the Role

This role owns the strategy and execution of customer journeys to keep the audience engaged, grow subscriber value, and drive traffic and conversion. It is a core lifecycle/retention role, ideal for candidates with experience in CRM, retention, product marketing, or loyalty/rewards program management. The position involves partnering with the Director to shape the team's roadmap and making key decisions on segmentation, journey architecture, and testing strategy. The ideal candidate thinks in customer journeys, not just campaigns, and possesses subject-matter fluency in travel loyalty.

Responsibilities

Collaborate with the Director of Email on strategy, planning, and cross-functional communication.
Design and manage always-on lifecycle journeys tailored to distinct audience segments.
Build and refine audience segmentation strategy to personalize messaging.
Partner with content, design, product, and data/analytics teams to develop journeys.
Bring genuine points, miles, and travel loyalty expertise to shape messaging.
Own performance reporting for lifecycle programs and translate insights into testing roadmaps.
Lead A/B and multivariate testing across various elements to improve engagement and growth.
Stay current on email deliverability best practices, platform capabilities, and lifecycle marketing trends.
Help define and track north-star metrics for audience growth, engagement, and retention.

Requirements

5+ years of experience in marketing, lifecycle/CRM, product, data analytics, or loyalty/rewards program roles, with significant depth in lifecycle/CRM/email marketing.
Proven experience building and managing multi-touch, segmented email journeys at scale.
Deep familiarity with major loyalty programs (airlines, hotels, and credit cards) and how loyalty mechanics translate into effective lifecycle messaging.
Strong passion for travel and the points/miles/loyalty world.
Strong analytical skills, comfortable owning reporting and drawing insights from data.
Hands-on skills in SQL, data visualization tools (e.g., Databricks, Looker, Tableau), and CDPs/data warehouses (e.g., Higtouch, Segment, mParticle, Snowflake) to pull and shape audience data.
Statistical fluency for testing, able to translate results into a clear narrative that drives decisions.
Rigorous about attribution, with strong UTM discipline and a track record of tying marketing activity to downstream revenue.
Experience with major ESPs/marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, HubSpot, or similar) or comparable CRM/lifecycle systems experience.
HTML/CSS fluency to troubleshoot rendering issues across email clients.
A track record of using segmentation and personalization to grow engagement and revenue.
A genuine passion for customer experience.
Excellent collaboration skills, with experience working cross-functionally.
A builder's mindset: comfortable helping shape team direction while also staying hands-on with execution.
Based in or able to work from New York, NY.

Skills

Lifecycle Marketing
Email Marketing
CRM
Retention Marketing
Product Marketing
Loyalty Program Management
Segmentation
Journey Architecture
A/B Testing
Multivariate Testing
SQL
Data Visualization
CDP
Data Warehousing
UTM Discipline
HTML
CSS
Collaboration
Data Analysis
Personalization

Location

New York City, NY

Work Type

Hybrid
Remote

Experience Level

Senior Manager
5+ years of experience

Salary/Compensations

$112,500 - $130,000 per year

Benefits

Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Flexible Paid Time Off (PTO): 20 days annually, increasing to 25 days after five years of service.

About the Company

Red Ventures is a global portfolio of high-growth companies spanning various industries.
Their businesses include The Points Guy, Lonely Planet, Bankrate, and more.
Red Ventures businesses deliver seamless digital experiences for consumers and help clients solve digital growth challenges.
They foster world-class experiences and opportunities for employees.
Red Ventures believes diverse, inclusive teams are better and is committed to fostering an inclusive environment.

Equal Opportunity

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law.
Employment at Red Ventures is based solely on a person's merit and qualifications.
Committed to providing equal employment opportunities to qualified individuals with disabilities, including providing reasonable accommodation where appropriate.