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About the Role

The Brand Foundations team makes all of it coherent: the brand guidelines, brand architecture, AI-native brand ops, templates, assets, and systems that every product pod draws from. This role sits at the center of that, acting as the standard-setter to make it easier for every pod to ship great brand work by providing better tools, clearer guidance, and a higher bar to aim for.

Responsibilities

• Own and evolve the core brand system: brand guidelines, component libraries, templates, and asset libraries.
• Raise brand quality across pods by providing resources and creating conditions for others to do their best brand work.
• Develop and maintain visual identity standards across Payward's portfolio of brands.
• Define and document how our brand should behave across emerging surfaces, AI generated outputs, motion and new product categories.
• Collaborate with pod designers, marketers, and product partners to identify and fix system breakdowns.
• Translate complex concepts into clear, usable brand guidance for non-brand specialists.
• Lead design reviews with a constructive, generative approach.
• Stay ahead of how design tools (including AI) are changing creative practice and shape how the brand system adapts.

Requirements

• Deep experience as a brand designer in agency, in-house, or both, with a track record of building and evolving systems.
• Systems thinking as a default mode, with the ability to see patterns, spot structural problems, and solve for the whole.
• Strong experience with motion or working alongside motion designers.
• Comfort with the full range of digital brand touchpoints.
• Brand identity expertise, understanding how visual systems create meaning, trust, and recognition at scale.
• Strategic affinity, comfortable working upstream of execution to help define brand positioning.
• A strong communicator who can articulate brand decisions clearly to designers, PMs, marketers, and leadership.
• A portfolio showing clear visual systems, coherent brand thinking, and evidence of improving others' work.
• Mastery of Figma and Adobe Creative Suite.
• Fluency with how design tooling, including AI, is reshaping brand practice.
• Genuine curiosity about crypto, technology, and financial ownership.

Skills

• Figma
• Adobe Creative Suite
• AI
• Motion design

About the Company

• Payward, the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks, has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
• Payward is building the financial infrastructure on cryptorails that enables people to own the power of their money.
• Millions of people across 100+ countries encounter that mission through our brands including Kraken, Krak, NinjaTrader, Breakout and many more.

Equal Opportunity

• We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
• Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table.
• We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job.
• We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.
• We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process.
• As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.