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About the Role

The Student Recruitment Coordinator is responsible for driving student enrollment efforts for BRICK’s charter schools in Rochester by building strong community relationships, engaging prospective families, and executing strategic outreach initiatives. This role plays a critical part in ensuring schools are fully enrolled by Day 1.

Responsibilities

• Meet or exceed student enrollment targets by the first day of school.
• Increase the volume of quality, top-ranked student applications in the enrollment pipeline by 95% across all BRICK schools.
• Maintain consistent outreach efforts, including canvassing, community engagement, and family follow-up.
• Build and sustain strong relationships with community organizations and family-facing partners throughout Rochester.
• Ensure prospective families receive timely communication, support, and guidance throughout the enrollment process.
• Maintain accurate recruitment trackers, outreach logs, and enrollment data systems.
• Support the successful execution of recruitment events, open houses, school tours, and enrollment activations.
• Contribute to the overall visibility and positive reputation of BRICK schools within the community.
• Develop and implement comprehensive student recruitment plans aligned to school and network enrollment goals.
• Set and work toward annual and monthly student enrollment targets.
• Analyze recruitment and enrollment data to identify trends, monitor progress, and inform outreach strategies.
• Maintain recruitment trackers, outreach logs, and enrollment reports.
• Support recruitment budgeting and resource planning for outreach initiatives and events.
• Collaborate with school leaders and network teams to align recruitment priorities and execution plans.
• Develop strong relationships with community organizations, daycare centers, churches, local businesses, and neighborhood stakeholders to increase awareness of BRICK schools.
• Represent BRICK at community events, neighborhood fairs, informational sessions, and family engagement activities.
• Coordinate and execute canvassing efforts, lit drops, tabling opportunities, and grassroots outreach campaigns.
• Attend blitz days, neighborhood outreach events, and local recruitment activations to engage prospective families.
• Identify opportunities to expand BRICK’s presence and visibility throughout Rochester communities.
• Effectively engage prospective families, guiding them through the application and enrollment process from inquiry to registration.
• Conduct school tours, family information sessions, and enrollment support meetings.
• Provide personalized outreach through phone calls, text messages, emails, and in-person engagement.
• Respond to family questions and concerns promptly, professionally, and with a customer-service mindset.
• Support families in completing enrollment requirements and documentation.
• Build positive relationships with families to ensure a welcoming and supportive enrollment experience.

Requirements

• Current authorization to work in the United States required by the first day of employment.
• Reliable transportation and ability to travel throughout the community for outreach efforts.
• Ability to work some evenings and weekends for events and family engagement activities.
• Goal-oriented with a strong sense of urgency, accountability, and follow-through.
• Ability to thrive in a fast-paced environment while remaining organized and solutions-oriented.
• Able to lift at least 50 pounds.

Skills

• Strong interpersonal skills
• Strong communication skills
• Strong public speaking skills
• Highly organized
• Ability to manage multiple priorities
• Proficiency in Microsoft Word
• Proficiency in Excel
• Proficiency in Google Workspace
• Proficiency in other digital platforms

Location

• Rochester, New York

Work Type

• Full-time
• Twelve Months

Experience Level

• Based Upon Experience / Performance Contract

Salary/Compensations

• $45,000 - $70,000 a year

Benefits

• Health
• Dental
• Vision
• Retirement

About the Company

• BRICK is on a mission to support families from pre-cradle-to-career through holistic support, excellent schools, and clear pathways to college and career.
• By creating a comprehensive network of services, we are righting the wrongs of racial and economic inequality and paving the way for families to forge futures abundant with opportunity, wellness, and joy.
• BRICK envisions a world of racial and economic justice, where every child and family has the support they need to learn, achieve, and work towards a fulfilling life of personal and collective prosperity.
• BRICK currently has schools in two regions: Newark, New Jersey, and Buffalo, New York.
• BRICK Rochester is located in Rochester, New York.

Equal Opportunity

• BRICK Networks is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.
• BRICK Networks promotes affirmative action for minorities, women, disabled persons, and veterans.