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About the Role
We're looking for an ambitious Sales Director to lead sponsorship sales across multiple sports properties in Europe. This is a high-impact role responsible for owning the day-to-day commercial relationship with key rights holders, driving new partnership revenue, and taking opportunities from first meeting through to contract signature. You'll leverage your network of senior brand contacts to unlock new business opportunities and step into a leadership role with the ambition to grow into leading larger commercial sales teams.
Responsibilities
- Own sponsorship revenue across selected rights holders, including at least one football client, delivering against commercial targets.
- Manage the entire sales process from initial discovery meetings through proposal development, negotiation, and contract completion.
- Become a trusted commercial advisor to rights holder clients, understanding their objectives and representing their interests.
- Build compelling partnership propositions using strategic insight, creativity, and measurable business outcomes.
- Contribute to a fast-paced, entrepreneurial environment by leading through example, sharing best practice, and maintaining a positive, high-performance mindset.
Requirements
- 10+ years' experience in sponsorship sales within European football or the wider sports industry.
- Proven track record of consistently delivering and exceeding commercial revenue targets.
- Demonstrable success managing complex sponsorship sales processes from first meeting through to signed agreement.
- Strong existing network of senior marketing and commercial decision-makers across brands.
- Sophisticated understanding of business operations across multiple industry sectors and how sport can support real return.
- Outstanding relationship-building skills with the ability to establish trust quickly.
- Highly consultative sales approach, combining commercial insight with creativity and emotional storytelling.
- Entrepreneurial mindset with resilience and drive to thrive in a fast-moving business.
- Willingness to travel internationally as required.
Skills
- Sponsorship sales
- Sales leadership
- Commercial relationship management
- Revenue generation
- Consultative selling
- Network building
- Partnership development
- Negotiation
- Contract management
- Client relationship management
- Strategic insight
- Creativity
- Entrepreneurial mindset
- Resilience
- Drive
Location
- London, UK
Work Type
- In-Person
Experience Level
- 10+ years
About the Company
- Playfly Sports is a full-service, leading sports marketing and media company enabling brands to engage with sports fans locally, regionally, and nationally through scaled linear, digital, and experiential assets.
- Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games.
- Playfly Sports influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms.
- Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S.
- Playfly Sports is Powered by Partnership.
Equal Opportunity
- Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve.
- We are dedicated to creating a workplace where everyone can thrive through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups.
- Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability.
- We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
- Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations.
- Equal Opportunity Employer.
- This employer is required to notify all applicants of their rights pursuant to federal employment laws.