About the Role
This role serves as the operational lead, executing and overseeing day-to-day marketing initiatives to ensure campaigns run smoothly and meet goals. The Marketing Manager will translate broader strategies into actionable project plans and facilitate their implementation.
Responsibilities
- Support the daily execution of campaigns across more than 30 brands that provide content to healthcare professionals, ensuring accurate and timely delivery.
- Act as a point of contact for cross-functional partners, tracking progress and addressing routine issues.
- Contribute to the execution and optimization of marketing campaigns across email, social, paid media, and onsite promotion.
- Manage production workflows for emails, ads, social content, and other campaign assets.
- Work with the PPC team to optimize campaign coordination and communication.
- Review performance data in ESP, analytics tools, and event platforms to guide optimization efforts.
- Collaborate with other Managers within the Campaign Performance team and cross-departmentally to share best practices and support coordinated project delivery.
- Assist in the rollout of new strategic initiatives by translating them into clear, actionable steps.
- Explore and test new tactics and share ideas to enhance campaign performance.
- Provide support on additional marketing initiatives, including occasional remote weekend support.
Requirements
- Minimum of 5-7 years of marketing experience, ideally in digital or campaign-focused roles.
- Bachelor’s degree in a related field.
- Strong email marketing expertise (planning, QA, deployment, performance review).
- Excellent communication and cross-team collaboration skills.
- Highly organized, with the ability to manage multiple projects and deadlines.
- Proactive, flexible, and solutions-oriented with a strong work ethic.
- Comfortable interpreting performance metrics and turning insights into action.
- Ability to analyze and interpret data within analytics platforms, such as Google Analytics, Looker, and ESPs.
- Familiarity with any ESP, virtual event platform, or design software is a plus.
Skills
- Email marketing
- Campaign execution
- Campaign optimization
- Cross-functional collaboration
- Project management
- Data analysis
- Google Analytics
- Looker
- ESP platforms
Location
- New York, NY
Work Type
- Hybrid
Experience Level
- 5-7 years
Education Level
- Bachelor's degree
Salary/Compensations
- $85,000 - $95,000
Benefits
- Competitive compensation package
- Paid annual vacation, holiday and sick time off
- Comprehensive health plans including medical, dental and vision
- Competitive 401(k) investment options and generous company matching program
- Life insurance
- Commuter benefits
- Employee referral awards
- Tuition reimbursement
- Training opportunities
- Three Week “Work from Anywhere” benefit
About the Company
- The Haymarket Medical Network delivers the latest news, in-depth features, clinical tools, and drug information across more than 20 unique brands and multiple formats.
- Haymarket has its heart and soul in publishing and media, priding itself on being a highly creative business with an unrelenting focus on quality.
- Haymarket serves a broad spread of business markets, including marketing, medicine, and technology, along with exhibitions and live events.
- As a Certified B Corporation, Haymarket is part of a community of companies working together for change and advocating for a shared goal of a global economy that benefits people and the planet.
Equal Opportunity
- Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws.
