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About the Role
Influential is seeking a Specialist, Performance Media, to manage the strategy, execution, performance, and reporting of paid campaigns across various social platforms. This role will support top clients by stewarding media activity and advancing social media planning.
Responsibilities
- Work closely with the account team to build, deploy, track, and optimize paid social campaigns to successfully achieve business results.
- Assist with designing A/B testing, brand lift surveys, and other attribution-based measurement studies across social media channels to drive business results.
- Collaborate with team members to ensure agreed-upon pacing and delivery of campaigns, prompt delivery of reports to clients, and accurate/useful performance reports.
- Analyze campaign performance and make recommendations based on the analysis.
- Develop a strong working relationship with media sales partners for campaign needs and account maintenance.
- Develop media strategies with attribution partners to drive key business results including brand awareness, online conversions, offline sales lift, and tune-in.
- Develop audience strategy using campaign briefs and target audience research analysis.
- Maintain detailed files of all pertinent records relevant to each campaign.
- Maintain awareness of new marketing platforms and techniques, and seek opportunities to innovate media strategies.
- Reconcile all campaigns to ensure clients receive all planned media and are invoiced/credited properly.
Requirements
- Bachelor's degree and 3+ years of experience in paid social media.
- Demonstrated enthusiasm for influencer marketing / paid social and a strong desire to learn & build knowledge of social media attribution, social analytics, and target audience strategies.
- Proactive ability to multitask, strong written and oral communication skills, excellent organizational aptitude, attention to detail, and accuracy when working with numbers.
- Proven ability to optimize media spend to drive key business results and manage large social media budgets ($150-$350k/mo).
- Strong Microsoft Excel experience.
Skills
- Paid social media
- Social media attribution
- Social analytics
- Target audience strategies
- Microsoft Excel
- TikTok
- YouTube
Location
- Remote
Work Type
- Full-time
Experience Level
- 3+ years
Education Level
- Bachelor's degree
Salary/Compensations
- USD $70,000.00 - USD $80,000.00
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.
- Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.
- Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.
- At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.
Equal Opportunity
- Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
- All your information will be kept confidential according to EEO guidelines.