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About the Role

The Marketing Coordinator supports Downtown Dallas Inc.'s marketing and communications initiatives through website management, content development, email marketing, marketing collateral, and project coordination. This role ensures DDI's digital presence is accurate, engaging, and consistent with brand standards.

Responsibilities

• Manage day-to-day website maintenance and optimization.
• Create, edit, and update website content, including copy, listings, and events.
• Conduct regular website audits for accuracy, functionality, and SEO.
• Coordinate website updates with internal departments, vendors, and leadership.
• Monitor website performance using Google Analytics and provide recommendations.
• Develop, execute, and monitor Google Ads campaigns.
• Coordinate the creation and production of marketing collateral and communications.
• Curate, write, edit, design, and distribute weekly e-newsletters and email communications.
• Maintain email distribution lists and monitor email marketing performance.
• Support the production of the Annual Report and other organizational reports.
• Ensure all communications align with DDI's brand standards.
• Assist with copywriting, proofreading, and editing for communications.
• Manage marketing projects and workflows using Monday.com.
• Coordinate projects with internal teams, vendors, agencies, and consultants.
• Maintain project documentation and marketing calendars.
• Support departmental planning and implementation of marketing initiatives.
• Manage and distribute organizational alerts and emergency communications through AlertMedia.
• Coordinate AlertMedia messaging for events, updates, and notifications.
• Utilize LexisNexis for media research, stakeholder information, and reporting.
• Maintain digital asset libraries, marketing files, and organizational records.
• Assist with implementing and improving marketing technology platforms.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
• Minimum of two (2) years of marketing, communications, or related professional experience.
• Experience managing website content using a Content Management System (CMS).
• Experience with email marketing platforms and newsletter management.
• Experience with Google Analytics, Google Ads, and SEO best practices.
• Experience using Monday.com or similar project management software preferred.
• Experience with Adobe Creative Suite preferred.
• Familiarity with Downtown Dallas and its stakeholders is preferred.

Skills

• Excellent written, verbal, and interpersonal communication skills.
• Strong proofreading, editing, and content development skills.
• Exceptional organizational and project management abilities.
• Ability to manage multiple projects while meeting deadlines.
• Strong attention to detail and accuracy.
• Ability to work independently and collaboratively.
• Ability to maintain confidentiality and exercise sound judgment.
• Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint).
• Experience with website CMS platforms.
• Working knowledge of Google Analytics, Google Ads, and SEO.
• Experience with email marketing software.
• Proficiency with Adobe Creative Suite is preferred.
• Experience using Monday.com or similar project management software.

Location

• Dallas

Work Type

• Full-time

Experience Level

• 2+ years

Education Level

• Bachelor's degree

About the Company

• Downtown Dallas Inc. (DDI) is an organization focused on marketing and communications initiatives.