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About the Role
Lead high-impact, multi-channel marketing campaigns with strong exposure to performance marketing and digital transformation. Work in a collaborative environment with cross-functional visibility and potential for long-term extension or full-time conversion.
Responsibilities
- Plan, execute, and optimize integrated marketing campaigns for travel agency channels.
- Manage paid media campaigns across search, social, display, and native platforms.
- Optimize website performance, user journeys, and content updates.
- Monitor campaign performance and provide data-driven insights.
- Conduct A/B testing and improve conversion strategies.
- Collaborate with internal teams and agency partners.
- Manage campaign budgets and performance reporting.
Requirements
- Proven experience executing and optimizing campaigns across digital channels, including paid search, paid social, display, and websites.
- Experience supporting B2B and/or DTC marketing, ideally within financial services or insurance related industries.
- Strong analytical skills with the ability to interpret performance data and translate insights into actionable optimization recommendations.
- Familiarity with common performance marketing metrics (CPA, ROAS, CAC, conversion rate, funnel performance).
- Excellent communication and collaboration skills, with experience working cross-functionally and with agency partners.
- Highly organized, detail-oriented, and comfortable operating in a fast-paced, matrixed environment.
- Experience working with Canadian Travel Agencies is considered an asset.
- French bilingual fluency is considered an asset.
Skills
- Performance marketing
- Digital transformation
- Paid media (search, social, display, native)
- Website optimization
- A/B testing
- Data analysis
- Budget management
- Reporting
- B2B marketing
- DTC marketing
- Financial services marketing
- Insurance marketing
- Communication
- Collaboration
Location
- Toronto
Work Type
- Hybrid
- Full-time
- Contract
Experience Level
- 5+ years of experience in marketing
- Senior
Education Level
- Bachelor’s degree in Marketing, Business, or a related field.
Salary/Compensations
- $35-42 per hour (Salaried)
- $43-50 per hour (Incorporated Business Rate)
Benefits
- 6-month contract
- Full-time position: 37.50 hours per week
- Schedule from 9 am to 5 pm
About the Company
- Recruit Action provides recruitment services through quality support and a personalized approach.
- Some applications may be reviewed using artificial intelligence tools.