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About the Role

Develop and drive positioning, messaging, and launch AI capabilities designed to revolutionize construction. Work closely with product management, marketing, and sales teams to understand AI products, plan go-to-market strategies, and create sales enablement content. Serve as the subject matter expert for Procore's AI products, both internally and at industry events.

Responsibilities

• Develop a deep understanding of your target market, including buyer personas, key uses cases, and customer needs
• Develop and own product positioning, messaging and value propositions based on customer challenges that differentiate Procore AI in the market
• Translate messaging to content across different channels – web copy, webinars, field events, sales decks, blogs, whitepapers
• Plan and run product launches in close partnership with Product Management
• Work closely with the Demand Generation team to develop lead generation strategies and integrated marketing programs
• Arm the sales organization to effectively deliver Procore’s AI value proposition to customers and prospects, supported by sales assets along the customer lifecycle
• Effectively collaborate across different teams at Procore, such as Sales, Marketing, Sales Enablement, and Product Management

Requirements

• 5+ years of experience in product marketing at B2B SaaS and/or AI companies
• Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple, intuitive and effective communications
• Results orientation with a strong ability to define compelling messaging and translate this to high quality customer-facing content (web copy, sales presentations, etc.)
• Experience and interest in applying AI to your craft
• Experience partnering closely with Sales on messaging, content, and playbooks
• Experience collaborating with other Marketing functions (Demand Gen, Web, Content Marketing, Field Marketing)
• Exceptional project management and organizational skills
• Self-starter with the ability to succeed in a fast-paced environment
• Experience in the construction industry and/or the con-tech landscape is a plus
• Bachelor’s degree in computer science, marketing, business, or equivalent work experience; MBA is a plus

Skills

• Product Marketing
• AI
• B2B SaaS
• Go-to-market planning
• Positioning
• Messaging
• Content creation
• Sales enablement
• Project management
• Organizational skills

Location

• San Francisco

Work Type

• Full-time

Experience Level

• 5+ years

Education Level

• Bachelor's degree
• MBA is a plus

Salary/Compensations

• 184,000.00 - 253,000.00 USD Annual
• Eligible for Equity Compensation and/or Bonus Incentive Compensation

About the Company

• Procore is committed to offering competitive, fair, and commensurate compensation.

Equal Opportunity

• Procore will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.
• A criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment.