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About the Role

We're seeking a Director of Advisor Relations to own retention for Fora X, our community of highest-value advisors. You'll create a cohesive and scalable function including the team, the experiences, and the recognition programs that keep our top advisors with Fora and growing their businesses. You will own a travel-knowledge bench and the experiences and recognition that keep a demanding, high-performing community with Fora. This is a builder's role for a senior operator, reporting to the Head of Advisor Experience, designed to manage systems that make experiences and recognition work at scale without losing the personal feel.

Responsibilities

Develop and lead the Advisor Relations team, including managing the travel-knowledge expert bench and programming at scale.
Own the strategy and execution of experiences that retain advisors, such as hosted conferences, local offices, and co-working spaces.
Partner with relevant teams to refine the goals, approach, and advisor-fit of partner experiences like fams, retreats, and hotel openings.
Prove which programs grow and retain advisors, and allocate investment based on evidence.
Own Fora X recognition programs end-to-end, including developing new programs, managing their operations, experience, events, and qualification criteria.
Collaborate with lifecycle marketing to define recognition throughout the year and an advisor's lifecycle.
Own Fora X Advisor sentiment, leading responses to issues surfaced by support, NPS, or advisor insights.
Build cross-functional processes to escalate issues, create resolution accountability, and advocate across product, support, and programming.
Run the travel-knowledge bench as a service center for the Fora X business partner team to access expertise on travel nuances or conference selection.

Requirements

10+ years in travel, hospitality, membership, or premium member experience.
3+ years at a senior, lead, or director level owning a function or program end-to-end.
A track record of building high-performing programs from the ground up, with measurable scale and outcomes.
Demonstrated ability to link experience to commercial outcomes, showing how built programs retained and grew members.
A track record of scaling a high-touch program by building systems for segmentation, qualification, allocation, and self-serve.
Experience hiring, managing, and developing a team.
Experience managing a contractor or vendor bench is a plus.
Travel-adjacent credibility, with sufficient fluency in luxury travel to earn respect.
Comfort owning scarce, high-demand access (event seats, fam slots) with fairness and holistic management of expectations.
Strong cross-functional skills and genuine warmth toward the community.
Ability to work in the U.S.

Skills

Luxury travel expertise
Program management
Team leadership
Cross-functional collaboration
Data analysis
AI utilization

Location

New York City, NY

Work Type

Full-time
Onsite

Experience Level

Senior
Director

Salary/Compensations

$170K–$190K base salary + performance bonus + equity

Benefits

Unlimited vacation
Health Insurance (option completely covered by Fora HQ)
Dental & Vision Insurance
Wellhub Memberships
401k plan with company match
Commuter Benefits
Supplemental Life Insurance
Stock Options

About the Company

Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business.
We are modernizing the travel agency industry by combining powerful technology, data, and community.
Our business-in-a-box platform provides travel entrepreneurs with cutting-edge tools, personalized training, a vibrant community, and exclusive industry partnerships.
Our mission is to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career.
Founded in 2021, Fora has grown to over 200 employees based in New York City.
We announced a $60 million Series D investment round in 2026.
Recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and TIME100 Most Influential Companies 2026.
We're building the first truly unified platform for all travel needs, leveraging human expertise and technology.

Equal Opportunity

Fora is committed to an equitable hiring process and an inclusive work environment.
BIPOC and traditionally underrepresented candidates are strongly encouraged to apply.
We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.