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About the Role

Renewal by Andersen of Eastern NY is seeking a high-performing Senior Marketing Manager / Growth Strategist to lead one of the region's largest direct-response marketing operations in the home improvement industry. This role oversees a seven-figure annual investment across multiple lead-generation channels, owning the company's traditional and digital lead generation strategy and continuously improving lead volume and marketing efficiency.

Responsibilities

Own the company's lead generation strategy across all traditional and digital channels.
Develop and execute direct-response marketing campaigns that generate qualified homeowner leads.
Manage and optimize the full marketing funnel from initial inquiry through appointment setting and sales conversion.
Improve cost-per-lead issued (CPLI), cost-per-acquisition (CPA), and overall return on marketing investment.
Continuously identify, evaluate, test, and scale new lead-generation channels.
Challenge existing assumptions and proactively uncover new opportunities.
Build a culture of experimentation through structured testing and measurement.
Stay current on emerging marketing technologies, platforms, and consumer trends.
Manage paid advertising campaigns across Google Ads, Local Service Ads (LSAs), Meta (Facebook & Instagram), YouTube, and display and retargeting networks.
Oversee SEO strategy and local search visibility.
Conduct A/B testing to improve lead conversion rates.
Manage direct mail, print, repeat, referral and other traditional channels.
Support marketing for events, retail, neighborhood marketing and local partnerships.
Measure offline attribution and optimize investment.
Monitor marketing KPIs and present regular performance reports.
Analyze campaign performance and recommend improvements.
Manage marketing budgets effectively and maximize ROI.
Work closely with ownership and sales leadership to align lead-generation goals.
Oversee relationships with marketing agencies, designers, and media vendors.
Ensure all campaigns align with company objectives and brand standards.
Hold external agencies and vendors accountable for measurable results.

Requirements

7+ years of marketing experience with a focus on lead generation and direct-response marketing.
Experience managing multi-channel marketing budgets exceeding $1 million annually.
Demonstrated success managing paid digital advertising campaigns.
Experience building and optimizing lead-generation funnels.
Strong background in Google Ads, Analytics, CRM systems, and marketing automation.
Data-driven mindset with strong analytical skills.
Excellent communication and project management abilities.
Familiarity with platforms such as HubSpot, Salesforce, Service Titan, LeadPerfection, or similar CRMs.
Home improvement, remodeling, roofing, HVAC, solar or residential services experience preferred.

Skills

Lead Generation
Direct-Response Marketing
Multi-channel Marketing
Paid Digital Advertising
Lead-Generation Funnel Optimization
Google Ads
Google Analytics
CRM Systems
Marketing Automation
Data Analysis
Project Management
SEO
Local Search
A/B Testing
Direct Mail
Print Marketing
Referral Marketing
Offline Attribution
Vendor Management
Agency Management

Location

Eastern NY

Work Type

Full-time

Experience Level

Senior

Salary/Compensations

Competitive salary based on experience

Benefits

Performance-based bonus opportunities
Health benefits
Paid vacation and holidays
Professional development opportunities

About the Company

Renewal by Andersen of Eastern NY is one of the region's leading home improvement companies.
Stable, established company with strong market presence.