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About the Role

We are looking for a strategic and execution-driven Media Strategy Manager to own the development and execution of Salomon’s global media strategies. In this role, you will ensure alignment between media investments and global marketing objectives, drive cross-functional collaboration, and maximize ROI across all channels. You will act as the key liaison between Global Marketing, Product & Experience, eCom, Regional teams, and external agencies.

Responsibilities

Develop and implement Salomon’s global media strategy in alignment with brand positioning and marketing objectives.
Lead the global media planning process, ensuring timelines are respected and cross-functional integration is seamless.
Coordinate media campaign briefings and sign-off discussions, ensuring clarity on objectives, budgets, and deliverables.
Ensure media placements are strategically timed to support key marketing initiatives.
Collaborate with Finance and Marketing Insights to manage working and non-working media budgets.
Optimize media spend allocation based on campaign performance and evolving market conditions.
Continuously analyze media performance in collaboration with the Insights & Analytics team to maximize effectiveness and ROI.
Maintain and update the global media calendar with a strong understanding of regional interdependencies.
Manage relationships with global media agencies, ensuring clear communication of strategies and expectations.
Negotiate and oversee agency performance to secure optimal campaign execution.
Act as a liaison between Marketing, Product & Experience, eCom, Retail Experience, PR, Creative, Finance, Legal, and regional teams.
Promote transparency and insight sharing to strengthen future media decision-making.
Operate with a high level of autonomy while ensuring alignment with top management budget frameworks.
Influence media strategies and operational decisions across functions.
Manage Media Strategy Specialists and external providers (agencies).

Requirements

Master’s degree in Marketing, Business, or related field.
Minimum 8-10 years of experience in media strategy or marketing management.
Strong understanding of digital marketing and media management.
Industry knowledge in fashion, running, lifestyle, or footwear is a strong plus.
Excellent project management and multitasking skills.
Strong analytical mindset with ROI-driven decision-making capabilities.
Collaborative leadership style with strong communication skills.
Fluent English and French is required.

Skills

Media Strategy
Marketing Management
Digital Marketing
Media Management
Project Management
Multitasking
Analytical Mindset
ROI-driven Decision-making
Collaborative Leadership
Communication Skills

Location

Paris, France

Work Type

Global scope role
Full-time

Experience Level

8-10 years

Education Level

Master's degree

Benefits

A strategic role with global impact within the marketing function.
Strong international and cross-functional exposure.
A dynamic and performance-oriented environment.

About the Company

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.
Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism.
Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.
Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility.
Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products.
Salomon is responsibly committed towards the outdoor through its sustainability program.
Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.
Salomon is headquartered in Annecy, France.

Equal Opportunity

Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.