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About the Role

WildBrain is seeking a Media Operations Coordinator to support the digital, commercial, and marketing strategies for its Kids & Family franchises and third-party clients. Reporting to the Senior Media Operations Manager, you will assist in developing and executing digital paid media campaigns as part of an integrated digital marketing approach, working closely with various teams to grow and engage audiences and promote licensed products.

Responsibilities

Execute paid media campaigns on digital platforms to drive growth, awareness, and conversions for owned and client campaigns.
Implement and analyze bespoke media strategies across social, YouTube, search, network, and emerging platforms.
Collaborate with internal teams (sales, content, product) for campaign setup, execution, and optimization on WildBrain’s YouTube Reserve network.
Ensure creatives comply with industry standards, platform guidelines, and legal requirements.
Monitor campaign performance, analyze key metrics, and provide actionable insights to improve effectiveness and achieve KPIs.
Help manage media budgets to maximize return and track spend and payments.
Generate regular reports on campaign performance, revenue tracking, and ad operations metrics.
Ensure all material and activity is of appropriate quality and complies with relevant guidelines and procedures.
Ensure the correct functioning of escalation and issue management procedures.

Requirements

Experience or knowledge of creating and executing digital campaigns across platforms like Google Ads (YouTube, Search, Display), META Ads Manager, TikTok, Spotify, Pinterest, and FAST Channels.
Strong communication and interpersonal skills.
Collaborative spirit, working seamlessly with internal teams and external partners.
Ability to work to tight deadlines and manage client relationships.
Organized and proactive.
Analytical mindset with the ability to understand and provide insights on metrics, analytics tools, and campaign performance.
Self-starter with a solution-driven mindset and ability to learn quickly.
Positive, can-do attitude with a keen interest in the kids and family media landscape.
Educational background in Marketing, Communications, Advertising fields, or equivalent work experience preferred.
Experience or knowledge of advertising to children is an advantage.

Skills

Digital campaign execution
Media strategy implementation
Campaign analysis
Performance monitoring
Budget management
Reporting
Google Ads
META Ads Manager
TikTok Ads
Spotify Ads
Pinterest Ads
FAST Channel advertising
Communication
Interpersonal skills
Collaboration
Time management
Analytical skills
Problem-solving
Adaptability

Location

Remote

Work Type

Full-time

Experience Level

Entry-level
Mid-level

Education Level

Marketing degree
Communications degree
Advertising degree
Equivalent work experience

Benefits

Competitive benefits
Investment in people and their future
Supportive work environment
Corporate culture that welcomes and encourages equal opportunities

About the Company

WildBrain builds and grows beloved family brands through exceptional entertainment experiences.
Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget, and Degrassi.
A global leader in franchise management, bringing stories to life through content production, audience reach, and consumer products.
Award-winning studio partnered with top global platforms like Apple TV, Netflix, and the BBC.
The WildBrain Network offers over 1,000 channels across YouTube, FAST, and AVOD, delivering premium content and connecting advertisers to audiences at scale.
WildBrain CPLG is the global licensing and consumer products arm.
Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD).

Equal Opportunity

Diversity, Equity, and Inclusion are in our DNA.
Strive to reflect and honor the diversity of our audiences.
Believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging.
A culture of belonging celebrates and welcomes the diversity of all employees, stakeholders, and external partners.
Strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.
Provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees.
Recognize that people bring experience and talent that goes beyond technical skills.
Encourage applications from individuals with similar experience, transferable skills, and passion.
Accommodates people with disabilities throughout the recruitment and selection process.
Applicants are encouraged to make their needs known in advance if accommodation is required.