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About the Role

In the B2B CRM team at Too Good To Go, we empower our partner stores to fight food waste through engaging, action-oriented communications at scale. We’re now looking for a B2B CRM Lead to take over the reins, so that we continue bringing forth this mission. You'll work day to day with stakeholders across Product, Data, Commercial, and Marketing to develop and execute against the B2B CRM roadmap. You’ll be a key evangelist for the power of B2B CRM to retain and optimise our partner stores and their supply on the app. You’ll also lead and advise our team of CRM Managers and freelancers – whose expertise spans both technical and strategic – to release, optimise and scale engaging campaigns, lifecycle programmes, and partner communications globally, both adhoc and automated.

Responsibilities

Oversee strategy behind and execution of B2B marketing planned campaigns, lifecycle marketing automated programs and operational communications
Prioritise defined company priorities – and advocate for them cross-functionally – in the B2B CRM roadmap
Work closely with the CRM, Product, Marketing & Commercial teams to scope requests and new ideas for features, automations, adhoc comms, and messaging formats
Mentor team members on project prioritisation against strategic goals and establish best practices for scalable, efficient CRM work
Set the direction for data activation, data-driven insights and proper reporting/attribution work to be able to understand and communicate business impact of CRM efforts, using an experimentation framework for testing and iterative improvements

Requirements

Experience leading CRM, retention, lifecycle or marketing automation teams
Track record of improving B2B lifecycles, lead-gen funnels and/or SaaS comms
Working knowledge of Salesforce Marketing Cloud (SFMC)
MarTech understanding of CDPs like HighTouch, Census or Segment, and a product analytics and experimentation platform like Amplitude or MixPanel
Strategy- and partner-centric, with the ability to think through and deliver against what you believe our supplying partners need and want most
A great communicator who is able to win the hearts and minds of stakeholders across different departments
A self-starter with an adaptable work-style - able to get results in a fast-paced environment
A team player - willing to go the extra mile to meet tight deadlines and an ability to inspire and motivate team members to do the same
Able to work effectively remotely when required

Skills

Marketing automation
CRM
B2B SaaS technologies
Project management
Salesforce Marketing Cloud (SFMC)
CDPs
HighTouch
Census
Segment
Product analytics
Amplitude
MixPanel
Braze
Salesforce ecosystem
Sales Cloud
Service Cloud
Data Cloud

Location

Abroad

Work Type

Hybrid working
Remote

Experience Level

Experienced leader

Benefits

Extra parental leave and days off beyond local legislation
Option to take an extra week of unpaid leave
Health insurance and pension plans (subject to country of employment)
Additional days off for significant life events
Regular social events like summer and winter parties
Coffee, snacks and fully-equipped kitchens
Monthly free Surprise Bag
Paid volunteer time through our Shareback volunteering programme
Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups

About the Company

Too Good To Go operates the world's largest marketplace for surplus food, where we connect food businesses with consumers who can buy and enjoy it at 50 %+ off retail value.
Alongside our app, we create educational tools, operate an end-to-end surplus food management solution, and influence legislation to help reduce food waste.
We’re growing fast: Our community of 133 million registered users and 261,000+ active partners across 20 countries, have together already saved 517+ million meals from going to waste - avoiding over 1.4M tonnes of CO2e from entering the Earth’s atmosphere!
Our partners in North America include Tim Hortons, METRO and Whole Foods Market.
We are a certified B Corp social impact company.
Too Good To Go was named in Fast Company's list of the World's Most Innovative Companies and World Changing Ideas.
We are also honoured to be included in TIME’s 100 Most Influential Companies.
Most recently, we won Apple’s coveted Cultural Impact Winner.

Equal Opportunity

We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need.
If you need reasonable accommodation at any point in the application or interview process, please let us know.