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About the Role
Indeed Flex is a tech-first staffing platform hiring a B2B CRM Manager to join the Revenue team. This role is responsible for developing and delivering the B2B CRM strategy across the client lifecycle, designing automated client journeys, delivering targeted communications, and using data, experimentation, and AI to drive client activation, retention, and revenue growth.
Responsibilities
- Own the end-to-end B2B CRM strategy, translating customer lifecycle and commercial goals into a communications roadmap.
- Be AI-native: fluent with AI tools for copywriting, personalization, QA, and workflow automation, and identify opportunities to embed them in the CRM stack.
- Design, build, and optimize automated lifecycle journeys (onboarding, activation, adoption, renewal, win-back, expansion), writing copy and emails, and using AI for drafting and variant testing.
- Manage the communications calendar day-to-day, shipping campaigns including product updates, feature announcements, and newsletters on schedule.
- Build audience segmentation with Data, Product, and Revenue teams, using AI tools to surface behavioral patterns for sharper targeting.
- Run a continuous testing program across messaging, channels, and journey design, using AI to generate and evaluate variants, and report performance insights.
- Collaborate with cross-functional teams including Marketing, Sales, Customer Success, Product, and Data to ensure CRM activity supports commercial initiatives and client experience.
Requirements
- Significant experience in B2B CRM, lifecycle marketing, or customer marketing within a commercial environment.
- Experience developing and implementing CRM strategies that drive customer engagement, retention, and revenue growth.
- Hands-on experience designing, building, and optimizing automated lifecycle campaigns and customer journeys.
- Experience using CRM and marketing automation platforms.
- Experience working within a B2B SaaS, technology, or similarly complex commercial environment.
- Strong understanding of customer segmentation, behavioral targeting, and data-driven marketing.
- Experience analyzing campaign performance and using insights to inform continuous optimization.
- Excellent written communication skills with the ability to produce engaging, customer-focused content.
- Experience using AI tools and automation to improve marketing effectiveness and operational efficiency.
Skills
- AI tools for copywriting
- AI tools for personalization
- AI tools for QA
- AI tools for workflow automation
- CRM platforms
- Marketing automation platforms
- Braze (desirable)
- Salesforce (desirable)
- Customer segmentation
- Behavioral targeting
- Data-driven marketing
- Campaign performance analysis
- Written communication
- Content creation
Location
- In-office (near Farringdon station)
Work Type
- In-office
- Hybrid (option to work from home on Thursdays)
Experience Level
- Significant experience in B2B CRM, lifecycle marketing or customer marketing
Salary/Compensations
- £45,000 - £55,000 per annum
Benefits
- Performance bonus
- 25 days holiday + Duvet days
- Free lunch in office
- Cycle to work scheme
- Pension
- Private Medical Healthcare
- Dental Plan
- Discounted gym membership
- Day off on your birthday
- Perkbox - discounts and goodies
About the Company
- Indeed Flex is a tech-first staffing platform modernizing the world of temporary work.
- They provide workers with total control, choice, and ownership over how they work.
- Their evolving technology connects businesses with skilled, vetted talent and gives job seekers the fastest way to find shifts that fit their lifestyles.
- The platform helps businesses scale their workforce efficiently during busy periods without long-term commitment or administrative hassle.
- They operate with the agility and energy of a high-growth scale-up, backed by the stability and resources of Indeed.