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About the Role

Fora is seeking a Growth Marketing Manager, Advisor Acquisition to identify, test, and scale new advisor acquisition opportunities that drive long-term business growth. This role focuses on finding channels, strategies, and initiatives that attract advisors who book meaningful, repeat travel, rather than just maximizing signups. Reporting to the Performance Marketing Lead, you will own the full lifecycle of growth initiatives, from hypothesis through experimentation, measurement, and scaling. You will collaborate with Data, Product, Creative, and Site and Conversion teams to develop repeatable frameworks for evaluating new opportunities, making evidence-based decisions, and continuously improving acquisition performance. Success requires strong analytical thinking, an experimentation mindset, and a passion for using AI in daily workflows to accelerate research, creative iteration, analysis, and operational efficiency.

Responsibilities

Own the end-to-end strategy, execution, and optimization of advisor acquisition initiatives across emerging marketing channels and cross-functional growth opportunities.
Develop, launch, and evaluate structured zero-to-one experiments with clear hypotheses, success metrics, decision timelines, and predefined criteria for scaling, iterating, or ending initiatives.
Build repeatable testing frameworks to evaluate new acquisition opportunities consistently and efficiently.
Make channel investment decisions based on incrementality, downstream value, and return on ad spend targets, balancing experimentation with disciplined capital allocation.
Lead the operating cadence for acquisition performance, including daily pacing reviews, weekly scorecards and growth reviews, and monthly cohort analyses, initiative reviews, and channel deep dives.
Partner with the Data team to design measurement approaches that isolate incremental impact and develop robust lifetime value, customer acquisition cost, and cohort quality models.
Own the health and optimization of channel measurement signals, ensuring platforms optimize toward meaningful advisor value rather than low-quality acquisition metrics.
Collaborate with Creative partners to develop, test, and iterate channel-specific creative assets, leveraging AI-enabled workflows to increase testing velocity and creative learning.
Drive landing page and offer experimentation by partnering with Creative and Site and Conversion teams while maintaining ownership of testing strategy, creative alignment, measurement, and recommendations.
Build and maintain AI-powered automations and agents that streamline recurring workflows such as reporting, competitive research, creative analysis, and performance monitoring.
Communicate clear, actionable recommendations based on performance data, providing thoughtful analysis of results and a strong point of view on future investment decisions.
Champion an incrementality-first approach across all acquisition initiatives by prioritizing rigorous experimental design over traditional attribution models.

Requirements

Experience owning growth or performance marketing channels and cross-functional initiatives from strategy through execution and optimization.
Demonstrated success building structured experimentation frameworks that enable scalable decision-making rather than isolated campaign testing.
Strong understanding of incrementality measurement, including holdout testing, geo experiments, matched market testing, or similar causal methodologies.
Deep understanding of lifetime value, customer acquisition cost, return on investment, and downstream business performance as drivers of acquisition strategy.
Hands-on experience building and deploying AI-powered workflows, automations, or agents that improve operational efficiency and remain part of ongoing business processes.
Strong analytical skills with the ability to synthesize complex performance data into clear recommendations and business decisions.
Excellent cross-functional collaboration skills with experience partnering closely across marketing, data, creative, product, and technical teams.
Comfort operating in ambiguous, fast-moving environments where experimentation, rapid learning, and continuous iteration are essential.
A high degree of ownership, accountability, and bias toward action, with a demonstrated ability to overcome obstacles and drive outcomes independently.
A genuine curiosity for learning, continuous improvement, and delivering measurable business impact.
Experience acquiring partners, affiliates, or marketplace participants in a two-sided platform environment.
Experience scaling emerging acquisition channels from initial experimentation through sustained investment.
Experience working in high-growth technology or consumer marketplace businesses.
Experience using AI tools to accelerate experimentation, research, reporting, creative development, and workflow automation.
Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization.

Skills

AI
Growth Marketing
Performance Marketing
Experimentation
Data Analysis
Cross-functional Collaboration
AI-enabled workflows
AI powered automations
Incrementality measurement
Lifetime Value (LTV)
Customer Acquisition Cost (CAC)
Return on Investment (ROI)

Location

New York City

Work Type

Full-time
Onsite

Experience Level

Manager

Salary/Compensations

$145k – $175k + equity

Benefits

Unlimited vacation
Health Insurance (including an option completely covered by Fora HQ)
Dental & Vision Insurance
Wellhub Memberships
401k plan with company match
Commuter Benefits
Supplemental Life Insurance
Stock Options

About the Company

Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business.
We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform.
Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships.
Our mission is to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.
Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City.
In 2026, we announced our $60 million Series D investment round, led by Forerunner and Tactile Ventures, with continued participation from existing investors Thrive Capital, Insight Partners, and Heartcore Capital.
We've been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and one of the TIME100 Most Influential Companies 2026.
We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.
Our Values: We’re forging our own path, We’re stronger together, We believe in technology, We’re here to serve, We mean business.

Equal Opportunity

Fora is committed to an equitable hiring process and an inclusive work environment.
BIPOC and traditionally underrepresented candidates are strongly encouraged to apply.
We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.