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About the Role

Seeking an experienced Marketing Manager to lead integrated marketing initiatives that support revenue growth, customer engagement, and commercial performance. This role partners directly with sales, commercial, and business leaders to develop and execute marketing strategies that drive demand, support key account growth, and deliver measurable business results. You will serve as the primary marketing partner for our U.S. Energy Management & Brokerage business, helping shape go-to-market strategies, generate pipeline, and accelerate growth.

Responsibilities

Develop and execute integrated marketing strategies that support revenue growth, customer acquisition, retention, and market expansion.
Partner closely with commercial and business leaders to align marketing investments with business objectives and growth priorities.
Define target audiences, customer segmentation, buyer personas, and customer journey strategies that improve engagement and conversion.
Leverage market intelligence, customer insights, and performance data to inform business and marketing decisions.
Help shape and evolve messaging, positioning, and value propositions across key customer segments.
Act as the voice of the customer and champion a customer-centric approach across marketing initiatives.
Lead the planning, execution, and optimization of integrated marketing campaigns across digital, content, email, events, paid media, partner channels, and account-based marketing programs.
Collaborate with internal stakeholders, agencies, and vendors to deliver high-quality marketing initiatives on time and within budget.
Develop scalable campaign frameworks, playbooks, and best practices that improve efficiency and marketing effectiveness.
Support pipeline generation, demand creation, customer engagement, and account growth objectives.
Serve as the dedicated marketing partner for the U.S. Energy Management & Brokerage business.
Translate commercial priorities and growth objectives into actionable marketing plans.
Partner with sales leadership to support pipeline goals, strategic accounts, customer acquisition, and market expansion initiatives.
Lead account-based and solution-focused marketing programs designed to engage complex B2B buying groups.
Develop impactful sales enablement materials, including presentations, case studies, customer success stories, solution briefs, nurture campaigns, and thought leadership content.
Provide performance insights and recommendations that strengthen alignment between marketing activities and business outcomes.
Establish KPIs and reporting frameworks that measure campaign effectiveness and marketing contribution to business growth.
Analyze campaign, customer, and market data to identify opportunities and improve performance.
Deliver clear, actionable reporting and recommendations to business stakeholders.
Manage marketing budgets and resources to maximize ROI and support business objectives.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
7+ years of progressive B2B marketing experience.
Proven success developing and executing marketing strategies that drive measurable pipeline, revenue growth, and business outcomes.
Experience partnering closely with sales, business, and commercial organizations.
Strong knowledge of customer segmentation, buyer personas, customer journey mapping, and go-to-market planning.
Experience managing integrated, multi-channel marketing campaigns and budgets.
Strong project management, organizational, and stakeholder management skills.
Ability to influence cross-functional teams and senior business leaders.
Strong analytical mindset with the ability to translate data into actionable insights.
Excellent written, verbal, and presentation skills.
Experience with Salesforce, HubSpot, Monday.com, and modern marketing technology platforms.
Experience in the energy industry or another complex B2B environment.
Knowledge of energy management, energy brokerage, commodities, sustainability, or risk management solutions.
Experience supporting enterprise sales teams and account-based marketing initiatives.
Experience working within a global or matrixed organization.
Experience mentoring team members or managing agency partners.

Skills

B2B marketing
Integrated marketing strategies
Customer acquisition
Customer retention
Market expansion
Customer segmentation
Buyer personas
Customer journey strategies
Market intelligence
Performance data analysis
Messaging and positioning
Customer-centric approach
Digital marketing
Content marketing
Email marketing
Event marketing
Paid media
Partner channel marketing
Account-based marketing (ABM)
Campaign planning and execution
Sales enablement
Pipeline generation
Demand creation
Customer engagement
Account growth
KPI establishment
Reporting frameworks
Budget management
ROI maximization
Salesforce
HubSpot
Monday.com
Marketing technology platforms
Energy industry knowledge
Energy management
Energy brokerage
Commodities
Sustainability
Risk management solutions
Enterprise sales support
Global organization experience
Matrixed organization experience
Mentoring
Agency management
Project management
Stakeholder management
Analytical skills
Written communication
Verbal communication
Presentation skills

Location

Remote - U.S.

Work Type

Remote
Full-time

Experience Level

7+ years of progressive B2B marketing experience

Education Level

Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

About the Company

At World Fuel, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team.
Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued.
Our high-performance culture is what allows us to drive sustained growth.
Stronger together, we promote an environment where individuals can thrive.
World Kinect is an equal opportunity/affirmative action employer.
World Kinect Corporation

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.