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About the Role

The Sales & Events Coordinator is a dynamic hybrid role responsible for driving event sales and ensuring the successful planning, coordination, and delivery of events. This position acts as the key point of contact for clients throughout the entire event lifecycle, from initial enquiry and sales conversion through to operational execution and post-event follow-up. The successful candidate will be commercially driven, highly organised, client-focused, and capable of managing multiple events simultaneously while delivering exceptional guest experiences and achieving revenue targets.

Responsibilities

Drive event sales by responding to enquiries, conducting venue tours and client meetings, preparing tailored proposals and contracts, converting bookings, achieving sales targets, upselling services, and generating new business opportunities.
Build and maintain strong relationships with corporate clients, event organisers, agencies and local businesses, ensuring exceptional customer service and long-term business growth.
Manage events from enquiry through to completion, coordinating all client requirements, preparing function sheets and operational briefs, and liaising with internal departments.
Act as the lead client contact during events, overseeing event setup, delivery and breakdown, conducting pre- and post-event checks, resolving issues, gathering feedback, and ensuring customer satisfaction.
Maintain accurate CRM, booking and event records, manage invoicing and documentation, produce sales and event reports, monitor revenue and profitability performance, and support administrative requirements.
Ensure compliance with company policies, health & safety standards and licensing regulations.

Requirements

Previous experience in sales, events, hospitality, conference services or venue coordination.
Strong sales, negotiation and business development skills.
Excellent customer service, relationship-building and interpersonal skills.
Ability to communicate professionally and confidently with clients, colleagues and stakeholders.
Exceptional organisational, time management and attention-to-detail skills.
Ability to manage multiple projects simultaneously and meet deadlines.
A proactive, positive and solutions-focused approach.
Ability to remain calm under pressure while delivering outstanding customer experiences.
Strong written and verbal communication skills.
Proficiency in Microsoft Office and CRM/event management systems.
Flexibility to work evenings and weekends when required.

Skills

Sales
Event Planning
Client Relationship Management
Negotiation
Business Development
Customer Service
Interpersonal Skills
Communication
Organisation
Time Management
Attention to Detail
Problem-Solving
Microsoft Office
CRM Systems
Event Management Systems

Location

Hybrid

Work Type

Hybrid
Full-time

Experience Level

Previous experience required

Benefits

25 Days Annual Leave
Life Assurance
5% Pension Contribution
Healthshield Cover
Employee Assistance Programme
Eye Care Support
Cycle to Work Scheme
Employee Referral Scheme

About the Company

Legends Global is redefining excellence in sport, entertainment and live events.
We provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality.
We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide.
Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration.
We create a culture where everyone has the opportunity to thrive.
We are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future.
We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers.

Equal Opportunity

We are committed to active inclusion, diversity, and equal opportunities.
We welcome discussions about flexible working arrangements.
If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application.
We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.