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About the Role

The Counter Lead supports the Brand in driving sales turnover and market share through a consumer-focused approach, reflecting a professional Brand image, and maximizing sales through excellent service and adherence to retail standards.

Responsibilities

• Reflect a credible and professional Brand image to all internal and external consumers.
• Maximize sales through selling, providing excellent service, and maintaining retail standards.
• Contribute to efficiencies by adhering to store/Brand/Company Procedures and guidelines.
• Understand daily/weekly targets.
• Ensure personal awareness of all additional sales avenues (e.g., eventing, Omni and digital channels).
• Keep up to date with competitor activities and missed opportunities.
• Effectively leverage social media to drive the business and enhance the Brand image.
• Deliver the Brand Strategy and ensure an effective local plan.
• Plan and implement local marketing & events initiatives aligned to Retailer activity.
• Deliver excellence in service by implementing measures to continually improve service levels, aiming for zero consumer complaints and fostering a 'surprise and delight' culture.
• Act as an Ambassador for the Brand, ensuring Brand values are represented.
• Manage all refunds and complaints in line with Company guidelines.
• Use digital tools to maintain up-to-date knowledge.
• Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
• Develop up-to-date product knowledge to deliver an industry-leading experience.
• Plan to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing).
• Review retail standards daily, ensuring they are maintained.
• Ensure deliveries, stock movements, and associated administration are completed within agreed Company timeframes.
• Ensure all auditable processes and administration are actioned to Company guidelines and take corrective action in highlighted areas of risk.
• Ensure all information requests are fulfilled accurately and within deadlines.
• Minimize stock loss by implementing Company Security Policies and Procedures.
• Create and maintain a safe working environment for consumers by adhering to Company and Retailer Policies and Procedures.
• Ensure all health & safety responsibilities and operational activities achieve a minimum 'Acceptable' grading during audits.
• Manage daily replenishment, taking appropriate action where necessary.
• Maximize sales performance by utilizing all commercial reports before making commercial decisions.
• Plan and deliver the visual merchandising layout according to guidelines and within timescales.
• Identify stock package issues and take corrective action, informing the Area Manager when necessary.
• Effectively manage all promotions and discounts in line with Company guidelines.
• Identify trends and make suggestions to enhance product performance.

Requirements

• Experience in a fast-paced retail and/or consumer facing environment.
• Ability to drive self-development.
• Commercial understanding and awareness of industry.
• Effective communication, organisation and prioritisation skills.