About the Role
As Director, GTM & Revenue Operations, you will own the operating model for commercial teams, encompassing go-to-market processes, enablement, systems (Salesforce and commercial tech stack), analytics for forecasting, and program management for cross-functional change. This is a builder role where you will grow and shape a team to meet business needs, integrating Sell My Car and Get Your Car operations into a unified model.
Responsibilities
- Own the commercial operating model and the team that runs it, collaborating with commercial, workforce management, trading, and analytics teams.
- Define the go-to-market playbook, pipeline, and commercial process; design targets, compensation, and territory structures with commercial leadership.
- Develop onboarding, ramp-to-productivity structures, readiness sign-off, QA, calibration, and ongoing L&D for sales enablement and quality.
- Define requirements for commercial systems and tooling, directing Salesforce as the system of record and overseeing sales-engagement and automation tools.
- Produce forward-looking commercial forecasts, operational reporting, and provide data for compensation and performance decisions.
- Manage the commercial PMO, overseeing discovery, sizing, governance, and timely delivery of cross-functional initiatives.
- Shape and hire the function's team across five areas, growing from a base of three.
- Run the combined Sell My Car and Get Your Car commercial operation as one, ensuring a single dealer view and consistent processes.
- Mature AI and automation within the commercial organization to streamline workflows.
- Own the commercial-motion input into the weekly operating cadence and reporting to Finance, trading, and the CEO.
Requirements
- Track record of leading revenue-operations, commercial-operations, or GTM-operations at scale in a marketplace, growth, or B2B sales context.
- Experience owning or partnering on GTM process, enablement, commercial systems, and analytics.
- Strong CRM fluency with Salesforce, including setting requirements, shaping data models, and directing platform teams.
- Expertise in commercial process and incentive design, including targets, compensation, territory, and capacity planning.
- Proven ability to lead and build a multi-disciplinary team, including hiring and setting performance standards.
- Analytical and data-fluent, comfortable with forecasting, pipeline modeling, and drawing conclusions from data.
- Fluent and curious with AI, using it to enhance productivity and team adoption.
- Experience running a cross-functional PMO with charters, RACI, and risk management.
- Credibility with senior stakeholders, able to make well-evidenced cases and influence across teams.
- Self-directed, capable of turning ambiguous problems into actionable plans.
- Intellectually honest, surfacing challenges early.
Skills
- Salesforce
- Go-to-Market Operations
- Revenue Operations
- Sales Enablement
- Commercial Systems
- Analytics
- Forecasting
- Program Management
- AI and Automation
- CPQ
- Sales Engagement Tooling
- SQL
- Data Warehousing
- Process Improvement
- Operational Excellence
Location
- UK
- Germany
- Spain
- Portugal
Work Type
- Hybrid working (3 days in office, 2 remote)
- Work from abroad for a month
Experience Level
- Director
Salary/Compensations
- Competitive salary
Benefits
- Hybrid working
- Competitive salary
- Matched pension contributions
- Share options
- Vitality Private Healthcare
- Eyecare vouchers
- Life Assurance
- Monthly coaching sessions with Spill
- 28 days annual leave plus bank holidays (rising to 30 after 3 years and 35 after 10 years)
- Option to buy 3 additional days of leave
- 1 day of leave for wedding
- 1 day of leave for moving house
- Work from abroad for a month
- Inclusive parental, partner and shared parental leave
- Fertility treatment support
- Pregnancy loss support
- Bubble childcare support
- Discounted nanny fees
- Up to £500/€550 home office allowance
- Learning and development budget
- Regular team and company social events
- Refer-a-friend bonus scheme
About the Company
- Carwow Group is dedicated to helping people find the right car, aiming to be the go-to destination for buying, selling, or leasing vehicles.
- The company operates a portfolio of automotive brands including Carwow, Auto Express, evo, Driving Electric, and Car Buyer.
- Carwow has experienced significant growth, with nearly £3bn in cars bought and £1.8bn listed for sale on the platform last year.
- Over 10 million customers have used Carwow since its inception.
- The acquisition of Autovia in 2024 doubled the company's audience, significantly increasing YouTube channel views, magazine sales, and web content reach.
- Carwow Group has been recognized with the Culture 100 award for being a happy and loved tech company.
- The company recently raised $52m in funding to accelerate growth plans.
- Carwow Group is committed to innovation, positive change, and exploring new territories within the automotive industry.
- The team of 600 employees across the UK, Germany, Spain, and Portugal are revolutionizing the car-changing experience.
Equal Opportunity
- Diversity and inclusion are integral to our culture.
- We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position.
- We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.
