About the Role
We are looking for a strategic, data-driven leader to join Grubhub’s Paid Media team as Manager, Marketing Analytics. This high-impact role will lead key paid media efforts around marketing measurement, attribution, experimentation, and performance insights across paid media channels. You will drive data-informed decision-making, connecting marketing investment to business outcomes and enabling the team to drive acquisition efficiently through actionable analytics.
Responsibilities
- Oversee development and refinement of measurement frameworks, incrementality testing, and attribution models to evaluate channel, platform, audience, and creative performance.
- Partner with internal media teams to translate findings into actionable optimization strategies.
- Conduct deep-dive analyses to uncover trends, identify growth opportunities, and develop hypotheses for testing.
- Champion experimentation (A/B, holdouts, incrementality) to inform marketing strategy and improve ROI.
- Partner with Product, Engineering, and Paid Media Marketing to ensure clean and reliable data pipelines, marketing taxonomy, and automated, centralized reporting infrastructure.
- Own marketing data integrity, including UTM governance, media tracking, and dashboard accuracy.
- Serve as a trusted thought partner to Marketing, Finance, Product, and Engineering.
- Translate complex analyses into simple, actionable insights that guide investment and strategy decisions.
- Support and maintain marketing technology tools, ensuring clean data flows between ad platforms, the MMP, the CDP, tag managers, and the internal data warehouse.
- Keep a pulse on new tools and privacy shifts to upgrade our setup and improve how we measure performance.
- Support Grubhub’s Marketing Mix Modeling (MMM) approach to inform strategic planning, channel investment allocation, and performance forecasting.
Requirements
- 4+ years of experience in analytics, data science, or related fields, ideally within a digital marketplace, e-commerce, or performance-driven environment.
- Proven track record of leadership within the marketing analytics space and partnering cross-functionally to both influence business and marketing decisions and directly drive business outcomes.
- Demonstrated ability to translate complex analytical findings into clear, actionable business recommendations for senior executives.
- Proficiency with SQL, Python, or R for data analysis, and with BI tools such as Tableau for dashboarding and visualization.
- Familiarity with data infrastructure concepts, including ETL processes, tracking frameworks, and integration with marketing and data platforms (e.g., Google Analytics, Tableau, Redshift).
- Exceptional communication and storytelling skills—able to make data both accessible and influential.
- A strong balance of strategic thinking and hands-on execution, with a passion for driving measurable impact through data.
- Bachelor’s degree in a quantitative discipline (e.g., Statistics, Economics, Computer Science, Engineering, Mathematics) preferred.
- Meaningful experience in marketing measurement, attribution, and experimentation frameworks (e.g., MMM, MTA, incrementality testing, lift studies).
- Demonstrated experience building and modernizing paid media marketing tech stacks—including evaluating, integrating, and managing external vendors and tools to improve data quality, operational efficiency, and performance measurement is preferred.
- Strong understanding of paid media channels (search, social, app, display, and offline) and how to measure and optimize their impact across the funnel.
- Wonder does not sponsor applicants for employment visa status for this role.
Skills
- SQL
- Python
- R
- Tableau
- ETL processes
- Tracking frameworks
- Google Analytics
- Redshift
- Marketing Mix Modeling (MMM)
- Marketing technology tools
- Paid media channels
Location
- New York City
- Chicago
- Denver
Work Type
- Hybrid
- 3 days a week in the office
Experience Level
- 4+ years of experience in analytics, data science, or related fields
- Leadership experience
Education Level
- Bachelor’s degree in a quantitative discipline (e.g., Statistics, Economics, Computer Science, Engineering, Mathematics) preferred
Salary/Compensations
- New York: $128,000 - $135,500 per year
- Chicago: $115,000 - $122,000 per year
Benefits
- Competitive salary package including equity and 401K
- Multiple medical, dental, and vision plans
- Many benefits and perks that are not listed
About the Company
- At Grubhub, we believe food is more than just a meal: It’s a source of discovery, connection, and pure enjoyment.
- As a leading U.S. ordering and delivery marketplace, we feature over 415,000 merchants in more than 4,000 cities, creating the ultimate food experience by elevating online ordering through innovative restaurant technology, easy-to-use platforms, and an improved delivery experience.
- We are constantly finding new ways to innovate—from integrated grocery delivery with groceries powered by Instacart to exclusive loyalty programs.
- Join our team, based out of New York City, Chicago and Denver, and help us give our diners the exceptional value they deserve.
Equal Opportunity
- At Wonder, we build the best teams by hiring with an objective lens — evaluating people for their potential while championing diversity, equity, and inclusion.
- We do not discriminate based on race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class.
- As part of our commitment to fair and compliant hiring practices, Wonder participates in the federal government's E-Verify program to confirm employment eligibility.
- If you need an accommodation during the interview process, please let your recruiter know.
