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About the Role

The Boutique Manager will lead the Clothing and Accessories division at Audley House, driving sales performance, operational excellence, and client experience while upholding Purdey's brand values. This role involves developing and implementing retail strategies, acting as a Brand Ambassador, and managing a high-performing team.

Responsibilities

• Lead and motivate the team to deliver exceptional client experiences with deep product knowledge and personalized engagement.
• Identify and propose initiatives to attract new clients and enhance loyalty, collaborating with the marketing team.
• Ensure the team fosters robust client relationships through proactive after-sales support and personal client relationship management.
• Oversee client data capture and update in the CRM system for personalized interactions.
• Collaborate with the Sales Director to develop and implement Standard Operating Procedures (SOPs) for the client journey.
• Ensure regular and effective training for the team on client service standards, product knowledge, and brand storytelling.
• Establish and maintain impeccable visual merchandising standards, providing guidelines for new product launches and store presentation.
• Develop SOPs for store presentation in collaboration with the Visual Merchandiser and ensure team adherence.
• Provide seasonal recommendations for boutique layout to enhance client experience and drive sales.
• Collaborate with the Sales Director to establish annual sales targets and KPIs.
• Monitor daily sales targets and KPIs, implementing proactive strategies and coaching to achieve objectives.
• Set individual sales goals and performance incentives for the team.
• Conduct monthly reviews of individual and team performance, providing constructive feedback and coaching.
• Read and react to weekly trade with actions to drive the business.
• Manage the P&L for the store, ensuring costs remain within budget.
• Oversee the development and implementation of SOPs for efficient stock intake, outbound, and storage.
• Supervise the Operations Manager to ensure smooth and efficient daily stockroom operations.
• Oversee and ensure the accuracy and integrity of regular stock count processes.
• Conduct regular team meetings to set standards, communicate expectations, and ensure clarity on roles, responsibilities, targets, and goals.
• Actively inform and engage the team on the wider Purdey business and activities.
• Set team and individual objectives, identify development needs, and provide feedback, coaching, and training.
• Collaborate with the Gun Sales team to align staffing plans and ensure seamless operations.
• Develop and implement an annual staff training plan for continuous development.
• Ensure full awareness and strict adherence to company and store security procedures by all team members.
• Ensure the Operations Manager implements and maintains robust processes for stock protection.
• Oversee daily cashing up procedures, store opening and closing, and secure key management.
• Work flexibly across a Monday to Sunday schedule, with varying opening times and days based on business requirements.

Requirements

• Solid experience in managing a retail team.
• Experience and excellent understanding of the luxury retail business.
• Demonstrated ability to lead, motivate, and develop a high-performing retail team, fostering a positive and productive work environment.
• Exceptional customer service and client relationship management skills.
• Strong commercial acumen, with a clear understanding of sales targets, KPIs, and cost management.
• Excellent communication and interpersonal skills, with the ability to build rapport with diverse clients and team members.
• Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced, dynamic retail environment.
• Proficiency in MS Office Suite (Word, Excel, Outlook) at an intermediate level or above.

Skills

• Sales performance management
• Operational excellence
• Client experience delivery
• Retail strategy development
• KPI achievement
• Brand ambassadorship
• Team motivation
• Customer service
• Client relationship management
• Marketing collaboration
• After-sales support
• CRM system utilization
• Standard Operating Procedures (SOPs) development
• Team training
• Visual merchandising
• Sales target setting
• Cost management
• Inventory management
• Stockroom operations
• Stock count accuracy
• Team management
• Performance coaching
• Security procedures
• Health & Safety compliance

Location

• Audley House Boutique

Work Type

• Full-time

Experience Level

• Management experience
• Retail management experience

About the Company

• Established in London in 1814, Purdey is world-renowned for crafting bespoke side-by-side and over-and-under shotguns, and double-barrel and bolt-action rifles.
• Purdey also offers an exclusive range of men's and women's shooting and country clothing and accessories, reflecting the same attention to detail.

Equal Opportunity

• #Richemont #WeCraftTheFuture