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About the Role

The Senior Marketing Analyst will be the analytical backbone of the Central Marketing team, transforming complex marketing and customer data into actionable insights to guide budget decisions, campaign strategy, and channel performance across DAZN's markets. This role is responsible for the reporting infrastructure that stakeholders rely on, collaborating with performance marketing, brand, and data engineering teams to ensure data-driven decision-making.

Responsibilities

Design, build, and maintain dashboards and reporting suites in Looker.
Write and optimize complex SQL queries in Snowflake for data extraction, transformation, and modeling.
Utilize Deepnote for ad-hoc analysis, exploratory data work, and building analytical workflows.
Query and interpret the GA4 export dataset in BigQuery for campaign measurement, attribution, and behavioral analysis.
Build and maintain Excel-based models and analyses.
Partner with marketing teams to define and track key marketing metrics.
Translate business questions into structured analyses and present findings to stakeholders.
Support budget planning and allocation decisions with data-driven modeling.
Maintain data governance standards for marketing datasets.
Identify opportunities to automate reporting and improve efficiency.
Collaborate with data engineering to influence the underlying data model.
Mentor junior analysts on best practices.

Requirements

Strong Looker skills, including familiarity with LookML.
Strong Snowflake proficiency, including understanding of performance and cost considerations.
Working knowledge of Deepnote or comparable notebook tools.
Proficiency with Google Analytics and Excel.
Solid grounding in marketing metrics and measurement frameworks.
Ability to communicate technical findings to non-technical audiences.
Experience working in fast-paced, multi-market organizations is a plus.
Comfortable balancing competing stakeholder priorities and managing ambiguity.

Skills

Looker
LookML
Snowflake
SQL
Deepnote
Python
Google Analytics
Excel
Marketing Metrics
Data Modeling
Data Governance
Dashboard Design
Data Analysis

Location

UK - London

Work Type

Permanent
Full Time
Flexible working

Experience Level

Senior

Benefits

Access to DAZN
25 days’ annual leave (increasing by 3 days after 3 years)
Private medical insurance
Life assurance
Pension contributions up to 5%
Family friendly community including enhanced parental leave
Electric vehicle benefit option
Learning and development resources
Opportunity for flexible working
Access to internal speaker series and events

About the Company

DAZN is a global sports streaming service.