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About the Role

As a Product Manager - Growth, you will own the end-to-end lead-generation performance of dubizzle’s VAS funnels across the platform, CLM, and paid channels. You will identify choke points, run A/B testing, and collaborate with design and engineering to increase lead volume and conversion. You will also drive select VAS frontend initiatives and partner integrations to expand the automotive services business.

Responsibilities

Own end-to-end lead conversion performance across C2C inspections, financing, insurance, evaluations, and service contract funnels.
Identify choke points and drop-off stages within each funnel using data, session recordings, and user behaviour analysis.
Tweak funnel flows, forms, CTAs, and messaging to increase qualified lead generation.
Expand lead capture across channels like WhatsApp, call centre, and chatbot.
Personalise and segment funnel steps based on user profile and prior behaviour.
Design re-engagement and remarketing flows to recover users who dropped off.
Define and track north-star and stage-level metrics for every funnel.
Build and prioritise a continuous A/B and multivariate testing roadmap.
Design pricing and packaging experiments alongside UX and CTA tests.
Build and maintain dashboards that track funnel health, experiment results, and lead quality.
Run cohort, funnel, and attribution analysis to identify growth opportunities.
Create wireframes, user flows, and mockups for funnel improvements and new features.
Partner with design to simplify user journeys and remove friction.
Translate research and data insights into product and design requirements.
Build the business case and ROI justification for growth initiatives.
Own and maintain the product roadmap for funnel growth and related VAS frontend initiatives.
Write PRDs and user stories, and prioritise the backlog.
Follow up with the development team to ensure timely, high-quality delivery.
Coordinate QA and release readiness with development.
Run experiment retrospectives and feed learnings back into the roadmap.
Work closely with CRM/Sales Ops, Marketing, Design, and Engineering to align on funnel priorities.
Partner with the CRM team on lead handoff quality, feedback loops, and lead scoring.
Coordinate with marketing on channel mix, campaign landing pages, and CPL/CPA performance.
Lead select frontend initiatives across dubizzle’s VAS ecosystem.
Evaluate and scope new VAS features and partnerships.
Stay current on growth, CRO, and fintech/proptech trends.

Requirements

4–6 years of experience in product management and growth roles, ideally within e-commerce, marketplaces, or classifieds platforms.
Proven track record improving funnel conversion rates and running structured A/B testing programs.
Experience working with cross-functional engineering and design teams to ship product improvements.
Experience in automotive services, fintech, insurtech, or proptech-adjacent products is beneficial.
Knowledge of effective sales methodologies and strategies for hitting and exceeding revenue targets.
Knowledge of the banking and insurance partner landscape.
Well-versed in customer service and training techniques with the ability to learn quickly.
Excellent written and verbal communication skills in English.
Ability to multitask, prioritise, and manage time effectively & efficiently.
Highly presentable with a responsible and professional attitude.
Strong customer service attitude, work ethic, and a drive for success.

Skills

GA4
GTM
Excel
Figma

Location

Work Type

Full-time

Experience Level

Mid-level

Education Level

Bachelor’s degree in Business Administration, Engineering, Computer Science, Marketing, Economics or a related field.

Salary/Compensations

Competitive Tax-free Salary

Benefits

Comprehensive Health Insurance
Annual Air Ticket Allowance
Employee discounts at multiple vendors across the emirates
Rewards & Recognitions
Learning & Development

About the Company

Bayut & dubizzle have the unique distinction of being iconic, homegrown brands with a strong presence across the seven emirates in the UAE.
Connecting millions of users across the country, we are committed to delivering the best online search experience.
As part of Dubizzle Group, we are alongside some of the strongest classified brands in the market.
With a collective strength of 5 brands, we have more than 123 million monthly users that trust in our dedication to providing them with the best platform for their needs.
A fast paced, high performing team.
Multicultural environment with over 60 different nationalities

Equal Opportunity

Bayut & dubizzle is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.