Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Raffles Boston is seeking a dynamic individual to manage and develop online content and marketing initiatives. This role involves creating engaging content, conducting property tours, designing marketing collateral, and optimizing online presence to drive business growth and enhance guest experiences.

Responsibilities

• Develop and update content for brand websites, including new pages for events, attractions, and activities.
• Conduct property tours for influencers, content creators, and media.
• Design and develop marketing collateral for hotel operations, sales, guest communications, events, and brand campaigns.
• Author creative messaging and copywriting for online communications, partner websites, and newsletters.
• Edit, proofread, and manage content for the hotel's online presence.
• Participate in SEM and SEO strategic calls and implement action items.
• Implement optimization keywords, including Title tags, Alt tags, Image tags, and meta descriptions.
• Analyze brand and vanity website functionality, identify areas of friction, and present findings and action plans.
• Measure key performance metrics in Google Analytics and other tools, identifying performance trends and opportunities.
• Develop and lead new guest offers, implement actions to improve website conversions and booking values, and report on results.
• Negotiate and manage vendor relationships with technology and marketing partners.
• Execute corporate e-commerce campaigns within established budgets.
• Participate in photo and video shoots and strategies for image utilization, including VR.
• Manage content and imagery on OTA sites through Market Manager contacts and the Content Team at GRC.
• Manage presence on listing sites and acquire inbound links from local/regional sites.
• Manage online advertising efforts, including display advertising and ad networks.
• Provide monthly reporting summaries using Google Analytics, vendor reports, and property reporting systems.
• Liaise with digital media outlets, influencers, and bloggers to maximize exposure and negotiate partnerships.
• Support the public relations department with online communication for crisis and issues management.
• Support affiliate marketing initiatives through editorial and content management of Key Websites.

Requirements

• Familiarity with Microsoft Content Management tool or other content management platforms.
• Basic HTML knowledge is an asset.
• Familiarity with Google Analytics or other web analytics tools and metrics.
• Past experience purchasing online display advertising and coordinating online campaigns.
• Strong written communications skills.
• Knowledge of search engine optimization practices is an asset.
• Fast learner; can learn new programs and tasks quickly and effectively.
• Comfortable working with various Microsoft Office applications; Word, Excel, PowerPoint.
• Flexible and long hours sometimes required.
• Light work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move object.

Skills

• Content Management
• HTML
• Google Analytics
• Web Analytics
• Online Display Advertising
• Online Campaign Coordination
• Written Communication
• Search Engine Optimization (SEO)
• Microsoft Office Suite (Word, Excel, PowerPoint)

Location

• Boston

Work Type

• Permanent
• Full-Time

Education Level

• Bachelors’ degree in communications or related field

Salary/Compensations

• USD 90000 - USD 95000 - yearly

Benefits

• Employee benefit card offering discounted rates in Accor worldwide for you and your family.
• Excellent Company benefits including medical, dental, vision and life insurance.
• Personalized development opportunities across Accor's extensive brand portfolio.
• Ability to make a difference through our Corporate Social Responsibility activities

About the Company

• Raffles Boston is a state of mind—an iconic legacy in motion, reimagined for a new era.
• Since the Raffles Brand founding in Singapore in 1887, Raffles has set the standard for gracious hospitality, cultural curiosity, and legendary service.
• In Boston, that legacy comes to life as the brand’s North American flagship, blending timeless elegance with contemporary hotel craft in the heart of one of the world’s most storied cities.
• At Raffles Boston, our people are the soul of everything we do.
• We are custodians of culture, champions of community, and passionate stewards of meaningful guest experiences.
• Guided by respect, integrity, belonging, and excellence, we create an environment where every interaction is thoughtful and every moment leaves a lasting impression.
• Here, guests arrive as visitors, leave as friends, and return as family.