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About the Role
Adaptive is seeking a Senior Integrated Campaigns Manager to lead marketing strategy and execution for our custom trading technology solutions. This role sits at the intersection of strategy, technology, and commercial growth, requiring a hands-on professional to craft compelling campaigns that resonate with technical audiences and drive measurable business impact.
Responsibilities
- Own priority campaigns for Aeron Platform and Aeron Open-Source from inception to completion.
- Develop campaign briefs, messaging, audience targeting, assets, timelines, and KPIs.
- Drive execution across email, web, content, webinars, field marketing, paid social/search, and nurture streams.
- Draft campaign assets including emails, landing pages, social media copy, webinar scripts, and launch notes.
- Create first-pass visuals such as cards, banners, and carousels.
- Coordinate cross-functional teams including product marketing, field, performance, ops, digital, and sales.
- Manage campaigns through build, QA, launch, and follow-up phases.
- Analyze campaign performance data to optimize messaging, audience targeting, and channel mix.
- Align campaign outcomes with pipeline and revenue goals.
Requirements
- Strong B2B marketing experience, preferably in fintech, capital markets, or trading technology.
- Experience marketing to technical, engineering-led, or commercially sophisticated audiences.
- Proven ownership of integrated campaigns across email, web, content, webinars, field, paid, and nurture.
- Strong messaging and copywriting skills with the ability to draft assets directly.
- Hands-on experience with HubSpot or similar marketing automation tools.
- Proficiency in Canva, Figma, or Adobe for creative asset development.
- Ability to turn ambiguity into actionable plans.
- Employment is subject to an acceptable background check.
Skills
- B2B Marketing
- Integrated Campaign Management
- Copywriting
- Messaging Strategy
- HubSpot
- Canva
- Figma
- Adobe Creative Suite
- Data Analysis
- Project Management
Location
- London
- New York
- Barcelona
- Montréal
- Manila
Work Type
- Hybrid
Experience Level
- Senior
Benefits
- 25 days holiday
- Family medical and dental
- Pension plan
- Season ticket loan
- Gym subsidy
- Life insurance
- Long-term disability insurance
- Employee Assistance Plan
- Flexible working model
About the Company
- Adaptive is a leading expert in custom trading technology solutions for financial services firms.
- Creators of Aeron, an open-source technology for high-throughput, low-latency, resilient trading systems.
- Global presence with offices in London, New York, Barcelona, Montréal, and Manila.
Equal Opportunity
- Adaptive is committed to a positive, collaborative, and inclusive culture.
- We value diversity and inclusion and aim to be representative of the world around us.
- We encourage all employees to bring their whole selves to work without fear of judgment.