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About the Role

The Media Analytics Team focuses on digital analytics, audience insights, and media performance optimization, client reporting and relationships, and cross-functional integration. They deliver best-in-class campaign reporting and insights, enabling data-driven decisions for media mix investing within the retail media ecosystem. The team audits advertising campaigns, troubleshoots performance issues, tracks and reports on KPIs, and provides consultation to Commerce Media planning and buying teams.

Responsibilities

Lead and manage a group of media analysts, providing leadership, development, and guidance.
Develop and implement comprehensive media analytics strategies to support business objectives.
Manage and execute media analytics projects, ensuring timely and accurate delivery of insights.
Ensure the accuracy and quality of all data, reports, and visualizations.
Collaborate with various departments to understand and address client media analytics needs.
Communicate findings and recommendations effectively to all stakeholders.
Continuously improve media data processes and analytics methodologies.
Support new business RFP & pitching efforts, as required.
Demonstrate ability to initiate relationships and be responsible for developing these into strong client relationships.
Identify unmet needs within the analytics department, and develop proposals to satisfy needs.
Develop and lead client presentations on media performance and insights.
Help to lead and develop people on the team (indirectly and directly).
Help the wider team attract, train, and develop talent, ensuring Analytics keeps a diversity of skills, backgrounds, and experience.
Continue to assist in knowledge sharing through internal communication events, training, and other written material.
Maintain relevant media and marketing certifications and stay informed of marketing trends and tools such as Walmart Scintilla, Amazon Marketing Cloud, etc.
Support wider agency initiatives.
Support the creation of white papers, agency “points of view”, blog posts, etc.
Support annual planning initiatives with clients.
Be accountable, take responsibility, and get back up when you are down.
Make stuff.
Share so others can see what’s happening.

Requirements

Bachelor's/Master's degree in Data Analytics, Statistics, Mathematics, Computer Science, or a related field.
At least 6 - 12 years of experience in media data analysis and analytics management.
Strong leadership capabilities and track record of managing and mentoring an analytics team.
Demonstrated experience in leading media analytics methodologies like Multi-Touch Attribution (MTA), Audience Development, Clustering, Markov Chain analysis, etc.
Experience in the media and marketing domain, providing valuable context for data-driven decision-making.
Experience with retail media platforms such as Amazon, Walmart, Target, Kroger, Criteo, Citrus, and third-party API partners (SKAI, Pacvue, etc).
Strong technical understanding of a range of media and marketing concepts such as first-party and third-party cookie-based data collection, developing and activating audience segments from digital analytics and data management platforms.
Excellent project management skills to handle multiple media analytics projects and meet deadlines.
Ability to direct team members to ensure successful outcomes of media analytic projects.
Superior communication skills to convey complex media data insights to non-technical stakeholders.
Strategic thinking to develop and implement effective media analytics strategies.
Experience in SQL and Python or R for media data querying and manipulation.
Strong statistical analysis skills to derive actionable insights from media data.
Proficient in data modeling to structure and organize media data effectively.
Extensive experience with BI tools and data visualization tools such as Tableau and Power BI for comprehensive media data analysis and reporting.
Familiarity with and experience in adhering to data governance and security protocols.
Proven track record of driving business results through data-driven decision-making in media.
Collaborative mindset to work seamlessly with creative, strategic, and client-facing teams.
Critical thinking to analyze media data and derive meaningful marketing insights.

Skills

Digital Analytics
Data Clean Rooms
First Party Data
Second Party Data
Third Party Data
Audience Insights
Retail Media Measurement
Post Campaign Analysis
Incrementality Analysis
Amazon Marketing Cloud
Azure Synapse
PowerBI
LiveRamp
Retail Media Platforms (Criteo, The Trade Desk, etc.)
SQL
Python
R
Tableau

Experience Level

6 - 12 years

Education Level

Bachelor's/Master's degree in Data Analytics, Statistics, Mathematics, Computer Science, or a related field

Salary/Compensations

CAD 105K - 115K per year

About the Company

Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow.
Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape.
Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe.

Equal Opportunity

Mars United Commerce is an equal opportunity employer and we welcome and encourage applications from all interested parties.
Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.
We thank all candidates for their interest in Mars United Commerce, however, only those candidates selected for an interview will be contacted.