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About the Role
For Klaviyo experts who want to rebuild a million-dollar channel rather than just manage it. You will take over Klaviyo with 60+ flows, loyalty, and subscriptions, transforming the channel that drives a third of our revenue into the biggest growth lever on the road to 100 million.
Responsibilities
- Rebuild the entire flow architecture: Post-Purchase, Second-Order, Winback, and Subscription flows will be fundamentally strengthened.
- Establish a testing machine: one clean A/B test per week, documented learnings, clear rollout decisions.
- Manage campaign logic and segmentation: determine who receives what, when, and why, including engagement segments, storytelling sequences, and new vs. existing customer differentiation.
- Productively utilize Klaviyo AI and Predictive Features: Integrate Predictive CLV, Churn Risk, and Next Order Date into segmentation and flow logic.
- Manage and technically challenge the agency, serving as the internal instance that measures every recommendation against data.
- Expand subscription and loyalty communication to measurably increase repeat purchase rates.
Requirements
- Minimum 3 years of CRM, retention, or lifecycle experience in a D2C or e-commerce company with relevant scaling. You were responsible for a channel, not just a support role.
- Demonstrable Klaviyo expertise: complex flow architectures, segmentation logic, A/B testing setups, deliverability management.
- Shopify stack experience is mandatory.
- Basic HTML/CSS knowledge is a plus.
- Analytical depth is part of your daily routine: cohort analyses, repeat rate structures, attribution logic, and incrementality thinking.
- Proficiently use LLM tools like Claude or ChatGPT for analysis, segment logic, copy, or process automation, and can demonstrate improvements or speed gains.
- Native-level German and fluent English.
Skills
- Klaviyo
- CRM
- Retention Marketing
- Lifecycle Marketing
- D2C
- E-commerce
- Flow Architecture
- Segmentation
- A/B Testing
- Deliverability Management
- Shopify
- HTML
- CSS
- Data Analysis
- Cohort Analysis
- Attribution Logic
- Incrementality
- LLM Tools
- Claude
- ChatGPT
- Copywriting
- Process Automation
Location
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- Minimum 3 years experience
Benefits
- 28 days of vacation (additional days possible)
- Baden-Württemberg public holidays
- Berlin International Women's Day
- Hybrid work model with at least 2 days in the office per week
- Attractive bonus system in addition to fixed salary
- Access to nilo.health for mental fitness and prevention
- Urban Sports Club membership
- Company pension plan subsidy
- Personal training budget
- Job bike, company car, or subsidized Deutschlandticket
- Discounted Rosental products
- Other discounts and benefits
- Additional benefits in our Karmaclub
About the Company
- Rosental is a powerful kick-ass team of over 60 employees where every person has a real impact.
- Our goal is to holistically heal our customers' skin concerns with innovative products that combine natural ingredients with modern science and promote sustainable well-being.
- As an innovator in the beauty world, we are building a brand that others will look up to.
- On our 'Road to 100 Mio.' revenue, every role plays a key position.
- We work data-driven, make fact-based decisions, and live a high-performance culture with real ownership, speed, and development opportunities.