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About the Role
Venn is seeking a performance marketing professional to define and manage paid campaign strategy, run growth experiments, and optimize paid channels to achieve acquisition targets and reduce customer acquisition costs. This role involves collaborating with cross-functional teams and using data to iterate on campaigns and support go-to-market strategies.
Responsibilities
- Define and manage paid campaign strategy to achieve acquisition targets and reduce customer acquisition costs.
- Run growth experiments across new or emerging channels to uncover additional scalable acquisition paths.
- Own the operations, optimization, and execution across all paid channels (Google Ads, Bing Ads, Meta, etc.), delivering against pipeline creation and ROI goals.
- Test, analyze, and optimize campaigns on a per-channel basis to improve performance and efficiency.
- Identify and deliver innovation opportunities, bringing fresh creative thinking to maximize paid channel effectiveness.
- Collaborate with product, partnerships, design, and other cross-functional teams to ensure growth initiatives are seamlessly integrated.
- Use data and experimentation to iterate on campaigns, reporting learnings and insights that inform strategy.
- Support go-to-market strategies and execution for new product launches, contributing to messaging and channel mix.
Requirements
- 4+ years of experience in performance marketing, growth marketing, or acquisition roles (startup experience preferred).
- Strong track record managing paid search and social campaigns (Google, Bing, Meta), with proven ability to hit growth, CAC and ROAS goals.
- Hands-on experience in campaign execution, optimization, and scaling.
- Strong understanding of growth experimentation across multiple channels.
- Ability to analyze data, run tests, and iterate quickly.
- Excellent cross-functional collaboration skills, especially with product, partnerships, and design teams.
- Experience at an early-stage or fast-growing startup.
- Experience in fintech or financial services marketing.
- Experience from a non-traditional background (Eg. 2 years in consulting).
Skills
- Performance marketing
- Growth marketing
- Acquisition marketing
- Paid search
- Paid social
- Google Ads
- Bing Ads
- Meta Ads
- Campaign execution
- Campaign optimization
- Campaign scaling
- Growth experimentation
- Data analysis
- A/B testing
- Cross-functional collaboration
Experience Level
- 4+ years of experience
Benefits
- Healthy equity ownership.
- Comprehensive coverage of medical, dental, and vision insurance.
About the Company
- Venn is the fastest-growing B2B fintech in Canada.
- We're on a mission to transform business banking for Canadian entrepreneurs and are looking to hire A-players interested in disrupting traditional banking practices.
- As the ONLY digital banking platform in Canada offering a truly modern solution, we have seen accelerated growth—scaling to support more than 10,000 Canadian businesses in under two years.
- Business owners are tired of the big banks’ monopoly and are looking for modern tools that replace the legacy systems that have been their only option for over 100 years.
- We've raised over $26.5M from Tier 1 investors such as Gradient, Left Lane Capital, Intact, and XYZ Venture Capital.
- Interested in redefining the future of banking in Canada? Look no further.
Equal Opportunity
- Venn is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, sex, national origin, age, or disability.