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About the Role
To lead, plan, and deliver high-impact marketing and communications for UEFA EURO 2028 in London, ensuring integration of GLA marketing campaign messages and objectives within the wider event plans.
Responsibilities
- Develop and lead the delivery of an integrated marketing and communications plan for the GLA’s UEFA EURO 2028 project.
- Act as an account manager, working closely with marketing and communications teams at UEFA, UK&I 2028, and the FA.
- Lead the Marketing and Communications Working Group for EURO 2028 in London.
- Work with EURO 2028 project team members to anticipate future programme needs and plan marketing and communications activity.
- Advise stakeholders on risks, opportunities, and direction.
- Work with the GLA Marketing and Digital Communications Team to ensure GLA marketing campaign objectives are promoted.
- Take a rigorous approach to planning and management, ensuring clear objectives and effective performance processes.
- Manage the marketing and communications budget to ensure value for money.
Requirements
- Experience managing the development and delivery of a high-profile, multi-channel, marketing and communications plan for a major sport event.
- Knowledge of the structure of London Government and how sport is managed nationally.
- Experience operating in a politically sensitive environment and handling communications.
- Experience managing a large budget to deliver a high-profile campaign with multiple stakeholders.
- Experience using data, insight, and evaluation to inform marketing and communications strategy.
- Experience planning and delivering operational comms for a major sport event.
Skills
- Building & Managing Relationships
- Communicating & Influencing
- Planning & Organising
- Responding to Pressure & Change
- Responsible use of Resources
- Decision Making
Location
- Union street / hybrid working
Work Type
- Full Time
- Fixed term contract
- Hybrid working
Salary/Compensations
- £58,217 per annum
Benefits
- 30 days’ annual leave
- Interest free season ticket loan
- Interest free bicycle loan
- Career average pension scheme
About the Company
- Working for City Hall makes a difference to the lives of Londoners.
- Staff are at the centre of long-term planning and development for our great city.
- Strategy and Communications sits at the centre of the organisation, bringing together several teams with organisation-wide remits and mutual collaboration opportunities.
- The work of the directorate’s teams includes delivery of major events, designing and leading public affairs or marketing campaigns, providing data, evidence and analysis, leading cross-organisational programmes, to making sure we plan for and can respond to emerging events or emergencies in our city.
Equal Opportunity
- London's diversity is its biggest asset, and we strive to ensure our workforce reflects London's diversity at all levels.
- We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith or disability.
- We particularly encourage applications from Black, Asian and Minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce.
- We are committed to being an inclusive employer and we are happy to consider flexible working arrangements.
- We would welcome applications from candidates who are seeking part time work as this role is open to job share.
- We are a Disability Confident Employer so for candidates who wish to be considered under the scheme and meet the essential criteria, they will automatically be invited to interview.
- Should you require any adjustments through the process, we will accommodate as much as possible.