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About the Role
As an eCommerce Performance Marketing Specialist at Opella, you will define and execute eRetail Media strategy, Digital Shelf, and eInnovation to ensure a seamless consumer experience and drive growth. You will partner with the eCommerce Key Account team to optimize the consumer journey and deliver value through performance metrics and analysis.
Responsibilities
- Define and execute the eRetail Media strategy for key accounts such as Amazon, Rakuten and Askul, working closely with the regional operations team.
- Manage the digital shelf, optimizing online content, brand sites and product pages for the best possible shopping journey.
- Partner with the Digital Marketing and Performance Marketing Lead to keep online and offline marketing calendars in sync and campaigns well coordinated.
- Connect eRetailer media strategy to digital marketing campaigns, building an end to end funnel for our brands.
- Deliver on key performance indicators including ROAS, New to Brand, Share of Voice, impressions, click-through rate and market share.
- Analyze the performance of onsite and offsite activations and turn the findings into actions that optimize media spend across key accounts.
- Collaborate closely with eCommerce Key Account Managers, Digital Marketing, and cross functional teams across Brand & Innovation, Commercial, Science and Supply Chain.
Requirements
- 5+ years of experience in eCommerce, Trade Marketing or Digital Marketing within a consumer goods environment.
- Hands-on experience driving retail media strategy, onsite and offsite.
- Strong analytical skills to interpret performance data.
- An entrepreneurial, test and learn mindset with a passion for data-driven transformation.
- Native-level Japanese and intermediate English.
- Experience in FMCG, healthcare, or a pure-player or major digital platform environment.
- A broad understanding of eCommerce and digital.
- Regional or international market experience.
- A track record of successful initiatives and strong communication skills, including experience influencing senior stakeholders.
- A hands-on approach with a focus on delivering business results in a cross functional environment, managing stakeholders across other functions.
Skills
- eCommerce
- Trade Marketing
- Digital Marketing
- Retail Media Strategy
- Digital Shelf Management
- Performance Analysis
- ROAS
- New to Brand
- Share of Voice
- Impressions
- Click-through Rate
- Market Share
- Stakeholder Management
- Communication Skills
Location
- Japan
Work Type
- Full-time
Experience Level
- 5+ years
About the Company
- Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
- Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.
- At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers.
- Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
- As a globally certified B Corp company, we are active players in the journey towards healthier people and planet.
- Find out more about our mission at www.opella.com.
Equal Opportunity
- Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel.
- We welcome and encourage applications from people of all backgrounds.