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About the Role

The Assistant Athletics Director for Athletic Communications provides strategic leadership for all athletic communications, media relations, storytelling, and public relations efforts across 30 NCAA Division I programs. This position serves as the primary communications contact and strategic advisor for Army West Point Football and the Head Football Coach, while leading a team of professionals to promote and protect the Army West Point Athletics brand.

Responsibilities

Serve as the primary media relations contact for the football program and 1-2 other selected sports.
Provide game day support for football, men’s and women’s basketball, hockey, volleyball and men’s and women’s lacrosse.
Write, edit, and ensure publication design and coordination for the football media guide, game program, and game notes.
Identify and pitch compelling stories about cadet-athletes to local, regional, and national outlets.
Supervise six full-time Athletic Communications employees and interns.
Generate publicity for all 30 AWPAA sports.
Ensure all athletic contests and events are covered from an Athletic Communications standpoint.
Oversee the writing of weekly press releases, compiling team statistics and records, and reporting them to leagues and NCAA.
Manage the Athletic Communications budget.
Assist with the daily maintenance of Army West Point’s website and social media efforts.
Work nights, weekends, and holidays as needed.

Requirements

Bachelor's degree in Journalism, Communications, Public Relations, Sports Management, or 4 years of relevant experience.
Demonstrated success in athletic communications, media relations, public relations, or sports communications, preferably at the NCAA Division I level.
Exceptional written, verbal, editing, and storytelling skills.
Strong knowledge of NCAA rules, Division I athletics, and sports media operations.
Experience managing media relations for high-profile athletic programs.
Proven ability to supervise, mentor, and develop professional staff.
Proficiency with NCAA Genius, StatCrew, PrestoSports, or similar statistical and communications platforms.
Advanced project management, organizational, and time-management skills.
Strong working knowledge of Adobe Creative Suite and digital content platforms.
Experience managing social media strategy and digital communications initiatives (X, Facebook).
Ability to prioritize multiple projects and perform effectively under pressure.
Commitment to collaboration, innovation, and customer service.
Must be eligible to work in the United States of America, without sponsorship.
Must be eligible to work on a military installation, including a willingness to submit to a background screen.
Must possess a valid driver’s license.

Skills

Athletic Communications
Media Relations
Public Relations
Storytelling
Staff Management
Budget Management
Website Maintenance
Social Media Strategy
Digital Communications
NCAA Rules
Division I Athletics
Sports Media Operations
Project Management
Organizational Skills
Time Management
Adobe Creative Suite
Digital Content Platforms
Crisis Communications
Reputation Management

Location

West Point, NY

Work Type

Full-time
Onsite

Experience Level

4 years of relevant experience
5 or more years of progressively responsible experience in Division I athletics communications or media relations (preferred)
Previous supervisory or management experience leading professional communications staff (preferred)
Experience serving as the primary communications contact for an FBS football program (preferred)

Education Level

Bachelor's degree in Journalism, Communications, Public Relations, Sports Management
Master's degree in Communications, Journalism, Public Relations, Sports Administration, or a related field (preferred)

Salary/Compensations

$70,000 to $80,000

About the Company

USMA is renowned as the world’s preeminent leadership development institution.
The mission of USMA is 'to educate, train, and inspire the Corps of Cadets so that each graduate is a commissioned leader of character committed to the Army Values and prepared for a career of professional excellence and service to the Nation as an officer in the United States Army.'
This position will be housed within the AWPAA, which is a non-profit corporation organized to manage and support the 30 intercollegiate athletic programs at the Academy.
The AWPAA mission is to recruit, educate, train and inspire leaders of character who are committed to the Army an extraordinary NCAA Division I athletic experience.

Equal Opportunity

AWPAA is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis protected by law.
Applicant qualifications are considered without regard to race, color, religion, age, sex, national origin, disability status, protected veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis protected by law.