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About the Role
We are seeking an Online Marketing Manager specializing in E-mail Marketing to join our team as a parental leave replacement. This role is crucial for developing and executing targeted CRM and e-mail marketing campaigns to enhance customer engagement and expand our reach.
Responsibilities
- Conceive, plan, and execute customer-specific CRM and e-mail marketing campaigns throughout the customer journey.
- Develop and manage automated marketing and communication workflows.
- Create and implement strategies for customer retention, reactivation, and ongoing relationship management.
- Design and execute campaigns for lead generation and to grow our e-mail subscriber list.
- Plan, create, and coordinate content for all e-mail marketing initiatives.
- Independently create, maintain, and optimize e-mail newsletters, including text, image, and campaign management.
- Analyze key performance indicators (KPIs) and generate reports for continuous performance measurement and data-driven optimization of all CRM and e-mail marketing activities.
Requirements
- Successfully completed university degree or vocational training with a focus on communication, marketing, or a comparable qualification.
- Several years of professional experience in CRM and e-mail marketing.
- Good knowledge of newsletter and marketing automation tools.
- Strong understanding of customer-centric communication and data-driven marketing.
- High level of initiative, creativity, and enthusiasm for implementing ideas.
- Structured, independent, and results-oriented work approach.
- Openness to new topics and willingness to contribute to a dynamic marketing environment.
- Strong team and communication skills.
- Belief that you are the right person for the job.
- Willingness to contribute to the diversity of our company.
- Provide earliest possible start date, salary expectations, and previous experience (motivation, CV, certificates, etc.).
Skills
- CRM
- E-mail Marketing
- Marketing Automation
- Customer Retention
- Lead Generation
- Content Management
- Data Analysis
- Reporting
Location
- Berlin
Work Type
- Full-time
- Hybrid
- Workation
Experience Level
- Multiple years of professional experience
Education Level
- University degree or vocational training in communication, marketing, or comparable qualification
Benefits
- Integration into a warm and highly motivated team
- Versatile and responsible role in sustainable tourism
- Appreciative corporate culture with direct communication
- Extensive further training opportunities
- Employee-designed office space
- Flexible mobile working options including workation
- Company pension plan
- Christmas bonus
- Job ticket
- Free participation in all tours including a companion
- Free regular team lunches
- Health programs
- Ergonomic workstations
- Corporate benefits
- Sustainable FutureBens
- Discounts on Bertelsmann and RTL products (books, music, streaming, magazines)
About the Company
- Eat the World offers unique city experiences in over 55 German cities, specializing in culinary city tours.
- We are the market leader in culinary city tours and offer a diverse portfolio including popular neighborhood tours, exciting riddle tours, and historical tours in cooperation with GEO EPOCHE.
- Our mission is to broaden our customers' perspectives, revealing hidden gems off the beaten path.
Equal Opportunity
- We welcome applications from people who contribute to the diversity of our company.
- Regardless of your origin, beliefs, or whom you love – you are welcome at Eat the World as you are.
- We love the diversity of the world and our employees because it enriches us and makes us better.