Product Marketing Manager at ABB | US | Rezi

Product Marketing Manager at ABB

Product Marketing Manager

ABB · US

2 weeks ago

Product Marketing Manager

ABB · US

14 days ago
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About the Role

At ABB, we help industries run leaner and cleaner. You will be empowered to lead, supported to grow, and contribute to global impact. This role reports to the Head of Product Management.

Responsibilities

  • Own technical and market specifications for the product.
  • Determine a product business plan that supports sustainable growth.
  • Lead the life cycle management process for the US market, including enhancements, cost reductions, and phase-outs.
  • Collaborate with Marketing and Sales to define marketing plans, value propositions, and positioning.
  • Lead market intelligence analysis to define forecasts and product planning.
  • Define US market segmentation and related product, system, and service positioning.
  • Identify portfolio gaps and new market or application opportunities.
  • Manage product profitability and margins.
  • Maintain competitive market pricing and manage sales and factory FCMs.
  • Provide pricing teams and sales support with updated pricing and ensure profitability in special deals.
  • Collaborate with BDMs and Sales to position products with System Integrators, Panel Builders, and OEMs.
  • Provide technical and marketing collateral, training, and product value propositions.
  • Monitor local market trends for standards and compliances.
  • Update the Global Product management team on development needs.
  • Collaborate with Motion Services for customer product training and updates on new launches and features.

Requirements

  • Bachelor’s or foreign equivalent degree in electronics engineering, electrical engineering, or a related field.
  • 3 years of experience in sales, marketing, and product management.
  • 3 years of experience working with variable speed drives in Oil and Gas, Mining, Power Generation, Water Treatment, or HVAC industries.
  • 3 years of experience applying detailed dimensioning approaches for VFD selections in simple and complex applications.
  • 3 years of experience evaluating variable speed drives regarding line-side harmonics, heat loss, efficiency, and motor compatibility.
  • Willingness to travel 30% (domestic and international).

Skills

  • Product Marketing
  • Product Management
  • Market Intelligence
  • Market Segmentation
  • Variable Speed Drives (VFD)
  • Technical Documentation
  • Sales Enablement

Location

  • New Berlin, Wisconsin

Work Type

  • Full-time

Experience Level

  • 3 years of experience

Education Level

  • Bachelor’s degree in electronics engineering, electrical engineering, or related field

About the Company

  • ABB helps industries run leaner and cleaner.

Equal Opportunity

  • ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities.
  • Qualified applicants receive consideration for employment without regard to sex, marital status, citizenship, age, race, ethnicity, religious creed, national origin, pregnancy, disability, genetic information, or protected Veteran status.