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About the Role

Product Marketing Manager is responsible for developing and implementing marketing programs for new and existing products to maximize value and sale of da Vinci technologies in the Japanese market. This includes new product launch plans for da Vinci systems, instruments, accessories, advanced technologies, energy devices, and training technologies like simulators and new digital solutions. Achieving goals with team members is a critical competency due to the wide product portfolio. The role requires effective communication with business partners and functional leaders to coordinate activities in Japan.

Responsibilities

Plan and implement new product launch plans and control the new product introduction process with internal and external business partners.
Manage Product End of Life to optimize product generations in the Japanese market.
Plan and execute down-stream marketing programs to increase the share of da Vinci technologies.
Support the sales organization by providing sales/marketing tools and education programs for products relative to ISJ growth procedures.
Manage and coordinate cross-functional launch preparatory activities and schedules.
Manage the marketing budget for assigned new product lines.
Research and analyze industry trends, customer needs, scientific developments, and competitive status.
Develop localized product positioning and value propositions for products to be marketed and sold in the Japanese market.
Formulate pricing strategies and sales forecasts to meet product/procedure revenue and profitability goals.
Develop localized marketing materials in collaboration with internal and external business partners.
Conduct pre-market clinical evaluations working with KOLs.
Develop and implement launch initiatives and events.
Support new product training for the sales force.
Formulate and implement localized product-mix strategies for the Japanese market in collaboration with internal and external business partners.
Monitor and analyze post-launch sales trends and take the lead on corrective actions as needed.
Gather VOC and make reports/proposals to appropriate internal and external stakeholders.
Analyze product line performance quantitatively and qualitatively to determine plans for discontinuation and to boost sales of existing product lines.
Keep product knowledge of the sales force updated through close routine communication.
Develop effective selling-support materials for assigned product lines.
Implement joint field visits to support product detailing and demonstrations/in-services.

Requirements

College degree, graduate degree desired.
5+ years of marketing experience, including at least 3 years of product marketing experience in the medical device industry (Surgical and/or OR experience desired).
Proven ability to effectively position and message products/procedures and develop strong sales support to drive product/procedure adoption.
Excellent oral and written communication skills and group presentation skills in both English and Japanese.
Good planning, time management, and organizational skills.
Interpersonal skills to work across multiple constituents and effectively with internal and external business partners.
Good analytical and process skills.
Must be well versed in MS Office Suite.

Skills

Product Marketing
Marketing Programs
New Product Launch
Product Lifecycle Management
Sales Support
Market Analysis
Pricing Strategy
Forecasting
Marketing Materials Development
Clinical Evaluation
Event Planning
Sales Training
Product Mix Strategy
Sales Trend Analysis
Voice of Customer (VOC)
MS Office Suite

Location

Japan

Work Type

Onsite
Set Schedule

Experience Level

5+ years marketing experience
3+ years product marketing experience in medical device industry

Education Level

College degree
Graduate degree desired

About the Company

At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.
As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.
Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.
Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.

Equal Opportunity

The company conducts fair recruitment selection based solely on aptitude and ability, in accordance with laws.
This position may be hired at a different level than described herein, depending on business needs and the experience, knowledge, and skills of the candidate.
Compensation will be determined primarily based on the hired job level and the candidate's qualifications, in accordance with applicable laws.