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About the Role
We are seeking a Senior Specialist in Integrated Media to lead brand growth for HOKA and expand the business of HOKA.COM. This position, as part of the HOKA Marketing team, will be responsible for planning and executing integrated media strategies across online and offline channels. You will consistently drive brand awareness, engagement, and conversion maximization by utilizing performance marketing channels such as digital advertising, SEO/SEM, retargeting, and affiliate marketing, as well as a wide range of paid media including OOH, TV, print, and tie-ups. You will also collaborate with the marketing and EC teams to plan and improve landing pages and marketing content on HOKA.COM. This role requires both strategic thinking and execution capabilities to maximize HOKA.COM sales and achieve brand marketing goals through data analysis and consumer insights.
Responsibilities
- Plan and execute digital marketing initiatives for HOKA.COM business growth, focusing on traffic generation to conversion maximization using channels like ad networks, SEO/SEM, retargeting, and affiliate marketing.
- Collaborate regularly with the EC team to understand business needs and challenges, and propose improvement measures.
- Present analysis results and proposed measures to business leads such as Head of Brand and Head of DTC.
- Plan 360° paid media strategies across online and offline channels based on brand campaigns and business objectives, combining digital advertising with OOH, TV, print, and tie-ups.
- Collaborate with media and advertising agencies to explore and develop new media utilization methods beyond existing frameworks.
- Plan and improve landing pages and marketing content on HOKA.COM, optimizing consumer UX from a marketing perspective and coordinating page structure and content with advertising initiatives.
- Participate in copywriting and content improvement on HOKA.COM in collaboration with the marketing team and relevant departments.
- Monitor trends in media and search, as well as competitor activities, from an SEO/SEM perspective and share insights with the team.
- Utilize insights gained from monitoring competitor activities and market trends in paid media to improve measures and share information with the global team.
Requirements
- University degree or higher.
- Over 6 years of practical experience.
- Experience in digital media operations, either on the agency or brand side.
- Experience in end-to-end involvement from media planning to landing page planning.
- Experience in paid media buying, both online and offline, including TV, magazines, tie-ups, OOH, digital advertising, and search advertising.
- Experience in media operations with goals directly linked to business results such as EC site sales and conversions.
- Experience using traffic analysis tools such as Google Analytics.
- Experience using advertising buying tools on various advertising platforms.
- Comfortable with reading and writing in English (ability to review English emails and documents using translation tools is sufficient; English conversation skills are not required).
Skills
- Digital Marketing
- SEO/SEM
- Retargeting
- Affiliate Marketing
- Paid Media Buying
- Media Planning
- Landing Page Planning
- Content Planning
- Data Analysis
- Consumer Insights
- Google Analytics
- Advertising Platform Tools
Location
- Japan
Work Type
- Full-time
Experience Level
- Senior
Education Level
- University degree or higher
About the Company
- HOKA is a brand focused on growing its presence and expanding its e-commerce business.