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About the Role
This role supports King's Marketing team and the Finance Director, Marketing, providing financial insight, challenge, and strategic support across key investment areas. You will partner with Marketing, Commercial Finance Business Partners, Commercial Analytics, and wider Finance teams to shape forecasts, evaluate investments, and deliver insights for stronger business outcomes.
Responsibilities
- Act as a trusted finance partner to Marketing, providing input on marketing strategy, investment decisions, campaign planning, and allocation choices.
- Lead Marketing forecast reviews, shaping assumptions and ensuring plans are ambitious, robust, and grounded in sound financial logic.
- Support quarterly forecasts, annual planning, and scenario analysis.
- Track and analyse marketing investment, actuals, forecast movements, and performance outcomes, highlighting risks and opportunities.
- Support clear marketing investment guardrails, ensuring spend decisions align with strategic priorities, expected outcomes, ROI/payback, and measurement plans.
- Translate financial and marketing performance data into clear insights, constructively challenging assumptions to improve decision-making and optimise investment.
- Help deliver consistent, high-quality Marketing Finance reporting across monthly actuals, quarterly forecasts, investment performance, and leadership updates.
- Partner with Marketing, Commercial Analytics, and other Finance areas to align assumptions and improve visibility of spend and commitments.
- Support continuous improvement of Marketing Finance processes, models, and reporting tools.
Requirements
- Proven experience in a finance business partnering, FP&A, or commercial finance role within a global, fast-paced industry.
- Gaming, technology, digital, media, or consumer experience preferred.
- Strong commercial acumen, with the ability to connect financial insight to marketing strategy, investment choices, and business outcomes.
- Experience with forecasting, planning, performance reporting, and financial analysis.
- Understanding of marketing investment drivers, ROI, payback, campaign measurement, or performance marketing economics is advantageous.
- Demonstrated ability to challenge and influence stakeholders while building trusted relationships.
- Highly analytical, with strong Excel and financial modelling capability.
- Excellent communication and storytelling skills, able to translate complex financial and non-financial data into clear, actionable insight.
- Collaborative and proactive, able to work effectively across Finance, Marketing, Analytics, and other cross-functional teams.
- Experience with financial systems such as Forecasto, Hyperion, or similar tools is an advantage.
- Experience with data visualisation tools such as Power BI, or working with analytics/data teams, would be advantageous.
Skills
- Finance business partnering
- FP&A
- Commercial finance
- Financial insight
- Strategic support
- Forecasting
- Investment evaluation
- Business outcomes
- Financial discipline
- Financial consistency
- Financial transparency
- Marketing planning
- Reporting
- Investment decision-making
- Strategic partnering
- Marketing strategy
- Investment decisions
- Campaign planning
- Allocation choices
- Forecasting and planning
- Forecast reviews
- Assumption shaping
- Ambitious plans
- Robust plans
- Financial logic
- Quarterly forecasts
- Annual planning
- Scenario analysis
- Performance management
- Investment tracking
- Actuals analysis
- Forecast movement analysis
- Performance outcome analysis
- Risk highlighting
- Opportunity highlighting
- Deeper analysis
- Investment governance
- Investment guardrails
- Spend decisions
- Strategic priorities
- Expected outcomes
- ROI
- Payback considerations
- Measurement plans
- Insight generation
- Challenge assumptions
- Decision-making improvement
- Investment optimisation
- Financial discipline strengthening
- Reporting excellence
- Marketing Finance reporting
- Monthly actuals reporting
- Quarterly forecast reporting
- Investment performance reporting
- Leadership updates
- Accurate reporting
- Timely reporting
- Decision-focused reporting
- Cross-functional collaboration
- Assumption alignment
- Spend visibility
- Commitment visibility
- Marketing investment performance view
- Process development
- Tool development
- Continuous improvement
- Marketing Finance processes
- Marketing Finance models
- Reporting tools
- Payback analysis
- Scenario modelling
- Forecast outputs
- Central finance resources
- Commercial acumen
- Excel
- Financial modelling
- Communication
- Storytelling
- Actionable insight
- Collaboration
- Proactiveness
- Financial systems (Forecasto, Hyperion)
- Data visualisation (Power BI)
Location
- Stockholm
- Malmö
- London
- Barcelona
- Berlin
- Dublin
- San Francisco
- New York
- Los Angeles
- Malta
Work Type
- Full-time
Experience Level
- Proven experience
Education Level
- Professional qualification such as ACA, ACCA, CIMA or equivalent preferred
About the Company
- King is a leading interactive entertainment company for the mobile world with more than 20 years of history.
- King's mission is Making the World Playful.
- King has delivered iconic games in the mobile gaming industry, including the Candy Crush franchise and Farm Heroes Saga.
- King games are played by more than 200 million monthly active users.
- King is part of Microsoft (NASDAQ: MSFT).