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About the Role

This role supports the development of full funnel marketing campaigns that drive business KPIs across Broadcast and Streaming. The Campaign & Partner Marketing Executive will own and support campaigns leveraging brand and content to achieve marketing outcomes, ensuring ITV remains relevant and watched by millions.

Responsibilities

• Develop clear and effective campaign briefs rooted in insight about content, brand, audience, market, and culture.
• Collaborate across Media, Creative, Strategy, Delivery, and Publicity teams to deliver campaigns across paid, owned, and earned channels.
• Champion innovative and distinctive marketing work, encouraging bold, conversation-driving campaigns.
• Monitor market and competitor performance, analysing activity and recommending improvements.
• Build strong relationships with commissioning teams to ensure clear NSTs and support editorial hooks.
• Ensure alignment with ITV’s brand positioning, reinforcing TOV and TNPLI platform.
• Support the delivery of the Partner Experience programme to bring distribution partners closer to ITV’s content and brand.

Requirements

• Experience building collaborative relationships in a fast-moving, matrix environment.
• Ability to work with peers across multiple PODs to create best-in-class marketing activity.
• Ability to analyze trends and data to understand viewer behavior and shape marketing activity.
• Experience supporting the development of creatively impactful cross-media campaigns.
• Strong communication skills, with the ability to articulate concepts, give constructive creative feedback, and excite others.
• Ability to grow stakeholder relationships, listen effectively, and defend a proposed approach using data.
• Understanding of media types, including digital and data-driven marketing techniques.
• Experience working with media or creative agencies.
• Knowledge of the UK TV marketplace and ITV’s position within it.
• Awareness of the latest changes in viewing trends and content discovery.
• A team player who contributes positively to a collaborative environment.
• Awareness of current viewing trends and audience behaviors.
• A results-driven mindset and enthusiasm for learning and growth.
• Ability to multitask and prioritize across projects while maintaining accuracy.

Skills

• Creative
• Effectiveness
• Data analysis
• Cross-media campaigns
• Communication
• Stakeholder relationship management
• Media types
• Digital marketing
• Data-driven marketing
• UK TV marketplace knowledge

Location

• White City, London

Work Type

• Hybrid

Experience Level

• Minimum criteria
• Key criteria

Benefits

• Flexible working with a range of options
• Generous holiday allowance, plus option to buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn - with an opportunity to buy ITV shares
• Wellbeing and volunteering days
• Opportunities to help you live a balanced and healthy life

About the Company

• Shaping culture is in the DNA of ITV.
• ITV is found in every home in the UK, with productions famous worldwide.
• ITV is at the forefront of the digital streaming revolution.
• ITV offers a fun working environment with opportunities to learn, grow, and make a real difference.
• ITV is small enough that your impact is felt in the business, but big enough that your impact reaches millions of people.

Equal Opportunity

• ITV strongly encourages applications for this role from disabled people.
• As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, ITV will guarantee to take you to the next stage.
• ITV is happy to discuss any support/personalisation needed during the application and selection process as part of reasonable adjustments.